Author Archives: Business Development Rep Samantha

Common Tax Errors to Avoid

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Navigating the U.S. tax system can be challenging. How you will file depends on your income and filing status, as well as which tax deductions and credits you can claim. Your taxes are your responsibility, even if someone assists you in filing them.1 As you prepare your taxes, here are some common filing issues that you may be able to manage with a bit of preparation.

Keep in mind that this article is for informational purposes only. It’s not a replacement for real-life advice, so make sure to consult your tax, legal, and accounting professionals before modifying your strategy. Remember, tax rules are constantly changing, and there is no guarantee that the treatment of certain existing rules will remain the same.

Error 1: Overlooked Side Income

Taxpayers must claim any income they’ve received in a tax year. One area that some taxpayers overlook is claiming side money that is in addition to their normal salaries. If you receive income from efforts outside your regular wages or self-employment, then you are obligated to report what you receive.

This money usually isn’t reported on a 1099 or W-2 and can include income from the following sources (and more): 2

  • Hobbies that yield a profit
  • Bartering for services or property
  • Forgone interest from below-market loans
  • Canceled debt, including discounts on mortgage loans
  • Social Security benefits to spouses and dependents (subject to filing status and income)
  • Unemployment compensation

Error 2: Unrealized Tax Breaks

Tax breaks can help you manage the taxes you owe or change your liability, resulting in greater benefits for you. While deductions are one form of a tax break, others include tax credits, exemptions, and certain tools designed to help you manage your tax burden. 3

Error 3: Wrong Filing Status

Your filing status can greatly impact your taxes because it defines your standard deduction and tax brackets. A common reason people choose an incorrect status is that their status has changed during the tax year. Before filing your taxes, be sure that you’ve updated your tax paperwork to reflect any changes to your filing status.

The five tax filing statuses are:

  • Single: Taxpayers who aren’t married, are divorced, or are legally separated (as state law dictates).
  • Married Filing Jointly: Taxpayers who are married and will file a combined joint return. Widow(er)s can typically file a joint return within the first tax year of losing their spouse.
  • Married Filing Separately: Taxpayers who are married and choose to file separate tax returns, which may or may not decrease their tax liabilities.
  • Head of Household: Taxpayers who are typically single and pay at least half of all home expenses for themselves and a qualified person.
  • Qualifying Widow(er) with a Dependent Child: Taxpayers whose spouse has died within the past two years and who have a dependent child, assuming other qualifications are met.4

Error 4: Incorrectly Claimed Dependents

Taxpayers can claim dependents for whom they are financially responsible during a tax year. The IRS defines a dependent as a “qualifying child” or “qualifying relative.” Taxpayers can no longer claim personal exemptions for each dependent, and they can miss out on other tax benefits by incorrectly claiming or forgetting a dependent. Be aware that if you have a blended family in which you share children with another taxpayer, you could end up accidentally claiming children when only one parent would be able to do so.5,6

Error 5: Not Having Proof of Purchases

Your paperwork is crucial for filing taxes correctly and includes everything from your pay slips to receipts. Beyond helping you file taxes, your documents also serve as proof of the claims you make on your return. Should the IRS find any errors or choose to audit you, you’ll need these records to back up the numbers.

A partial list of items to have on hand for verifying your financial records includes receipts, mileage, documents on life events, and medical and expense records for home improvements.7

Error 6: Not Accounting for Income

Your or your family’s income is the key determinant of how much you’ll pay in federal taxes. The IRS will tax you at a rate depending on the total you report.

In Conclusion

Filing your taxes can be a complex responsibility, and accidental errors can be easy to make. By being diligent, carefully strategizing, and keeping tight records, you can improve your ability to file taxes in a timely fashion while attempting to follow all of the federal and state guidelines. Even if you’re choosing to work with a tax professional, you are responsible for making sure you correctly file your financial details.

Remember, if you have any questions about your financial life, we’re here to help you navigate this complicated landscape. We always welcome collaborating with your tax professionals to align the strategies you take across your financial priorities. You can call or email the financial professionals in the First Financial Investment & Retirement Center at 732-312-1534, mary.laferriere@lpl.com or maureen.mcgreevy@lpl.com

Securities and advisory services are offered through LPL Financial (LPL), a registered investment advisor and broker/dealer (member FINRA/SIPC). Insurance products are offered through LPL or its licensed affiliates. First Financial Federal Credit Union (FFFCU) and First Financial Investment & Retirement Center are not registered as a broker/dealer or investment advisor. Registered representatives of LPL offer products and services using First Financial Investment & Retirement Center, and may also be employees of FFFCU. These products and services are being offered through LPL or its affiliates, which are separate entities from and not affiliates of FFFCU or First Financial Investment & Retirement Center.

Securities and insurance offered through LPL or its affiliates are:

This material is for information purposes only and is not intended as an offer or solicitation with respect to the purchase or sale of any security. Investing involves risk including the potential loss of principal. No investment strategy can guarantee a profit or protect against loss in periods of declining values. Past performance does not guarantee future results. Consult your financial professional before making any investment decision. Opinions expressed are subject to change without notice and are not intended as investment advice or to predict future performance. All information is believed to be from reliable sources; however, we make no representation as to its completeness or accuracy. Please consult your financial professional for further information. These are the views of FMG Suite, LLC, and not necessarily those of

the named representative, broker/dealer, or investment advisor and should not be construed as investment advice. Neither the named representative nor the named broker/dealer nor the investment advisor gives tax or legal advice.

Sources: 1-7 IRS.gov, 2024

Love is Blind: Online Dating Scams

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Don’t get your heart broken in an online dating scam or by losing the funds in your bank account this Valentine’s Day. The idioms “love is blind” and “looking through rose-colored glasses” might sound cliché, but call attention to an important phenomenon – feelings of love can cause you to throw caution to the wind and overlook flaws in a romantic interest that you might typically not ignore. It’s harder to ignore red flags that are staring right at you, like when your romantic interest is sitting directly across from you. However, in an age where it’s increasingly common to meet your partner on any number of dating apps or websites, you might have to look for those red flags before the first date even happens. Repeatedly ignoring invitations to video chat or meet in person, or asking for money before you’ve done so, might seem like obvious red flags. Nonetheless, those rose-colored glasses can help you make an excuse for anything. Make sure you aren’t blinded by love and can determine if those “red flags” are actually a romance scam.

What is a Romance Scam?

A romance scam begins like many romantic pursuits ordinarily do in the twenty first century—you match with someone on a dating app or website, or you have a new connection waiting for you on social media. In almost all instances, they reach out to you first and express their interest in getting to know you. It’s not long before you find yourself texting them at all hours of the night or longing to hear their voice over the phone. That’s because, somehow, this person checks off every box on your list. You like a certain musician? They like that musician too. You’ve been dreaming of visiting a remote island? They are too. You start wondering where they have been all your life. Eventually, meeting them in person seems like a natural next step. Then, the excuses start to flow. They say they want to meet you, but “living on an off-shore oil rig” or “working at a military base” is getting in the way. They reassure you that they will meet you one day, but want to keep pursuing a romantic relationship online in the meantime. However, this person has no intention of building a relationship with you and is interested in one thing—your money. If they get it, they will likely disappear with your money and hopes of a relationship without a trace.

What are the Favorite Lies of Romance Scammers?

The lies a romance scammer will tell to get your money are endless. A lie might sound outrageous, but the romance scammer is a trained professional. They typically cultivate a relationship with you over weeks, months, or even years before they ask for any funds. The FTC compiled a list of romance scammers’ favorite lies to watch out for to protect your heart and money. Popular reasons to avoid meeting in real life or needing money can sound like this:

  • “I or someone close to me is sick, hurt, or in jail.”
  • “I’m in the military far away.”
  • “We’ve never met, but let’s talk about marriage.”
  • “I’m on an oil rig or ship.”
  • “I can’t afford to visit you or meet you without it.”

The FTC warns that many romance scammers might even flip it on you, offering to do you a favor. This might sound like an offer to teach you how to invest in cryptocurrency or to send you a valuable package. In both scenarios, the money you give to the romance scammer to “invest for you” or to “ship the valuable package” ends up right in their pockets.

What are Other Red Flags?

While lies are an important piece of the romance scam puzzle, the ways they would like to receive the funds complete it. If your love interest is requesting payment through uncommon methods, it is most likely a scam. The scammer will usually ask you to send cryptocurrency, gift card codes, or wire money. This is because these transactions are hard to track and do not have protections for buyers or senders in place. Another red flag is if your family and friends express concern over your new love interest. Your loved ones want nothing but the best for you, so it should sound the alarm if they express apprehension when you tell them about your online love interest and their request for funds.

How Can You Protect Yourself from Romance Scammers?

  • Never send money to your online love interest. Nobody legitimate will claim that sending cryptocurrency, gift card codes, or wiring money are the only ways you can help them. On the flip side, never trust someone who insists they can teach you how to invest or send you a valuable package to improve your financial situation. They are only looking to improve theirs.
  • Reverse image search pictures. Another cliché that applies to romance scams is, “If there’s a will, there’s a way.” Your online love interest should, at the very least – find a way to video chat if they can’t meet you in person. However, the reason they can’t video chat or meet in person is because romance scammers often use fake identities. You can reverse search profile pictures or other images they send you to see if the details they tell you about themselves are adding up.

Most importantly, the FTC encourages everyone to do their part. You can help stop romance scammers by reporting suspicious profiles or messages to the platform where you saw them. You can also report your experience directly to the FTC at reportfraud.ftc.gov. Lastly, pass information regarding romance scams along to a friend. You may not have fallen victim to a romance scam, but someone you know can.

First Financial wants to help protect your personal and financial information and your heart, during the season of love. If you have any concerns or have reason to suspect that your information has fallen into the hands of a scammer, don’t hesitate to contact us at 732.312.1500 or visit us at your local branch.

Your Utility Company or a Utility Scam?

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There isn’t a single person who wants to receive the dreaded notification that due to missing a payment, their service—whether it be electric, gas, or even cell phone, is about to be shut off. Whether you are the most organized person in the world or have a tendency to miss payments here and there, this notification would likely send you searching through your bank account statements or bills to confirm if it’s really true. However, if you have someone claiming to be employed by your utility company on the other end of the line, you may not think you have the time to sift through your own records and feel compelled to make the situation “right” then and there. With utility scams on the rise, take a moment to consider these scenarios and red flags that can alert you to a scammer pretending to be your utility company.

What a Utility Scam Looks Like

You may or may not be expecting a phone call from your utility company. If you know you missed a payment to one of your utility providers, it is that scammer’s lucky day and they have you right where they want you. On the other hand – if you haven’t recently missed a payment, it might be a little trickier for the scammer to convince you. The person on the other end of the line would typically begin by telling you that you have missed a payment, which will cause your service to be shut off if you do not render payment immediately. The person is impersonating your utility company and would have no way of knowing this, but you likely don’t know that yet. As you begin to ask for more information, they become increasingly unprofessional and agitated. They take this tone with you in an effort to scare you into paying before you can ask questions. The scammer knows that the less time you have to doubt their intentions, the better. It is common for the scammer to impose a “time limit” on receiving payment before your service is shut off, with victims of utility scams frequently reporting that scammers give them 45-minutes to one hour. They are hoping you will be eager to make a payment before your service is turned off. Once the scammer receives payment, they will send you on your way – and it could be hours, days, or weeks before you realize you have been scammed.

Red Flags

  • Uncommon Payment Methods: A common red flag associated with utility scams is the use of payment methods that are hard to track, such as reloadable cards, gift cards, wires, or cryptocurrency. Scammers want to receive money through these payment methods because they have fewer protections for buyers in place, making it hard for you to get your money back and easy for the scammers to avoid detection. It is common for scammers to demand that you go to a specific store and buy a specific gift card, so be sure to listen for this request structure if you have a potential scammer on the line. They might request that you stay on the phone with them the entire time you are making the payment to ensure you don’t call anyone for help. Always follow the status quo and second guess anyone who wants to receive payment in non-conventional ways. If your utility company has only accepted payment through card, check, or online bill pay in the past—why would they change now? Furthermore, question why a large service provider would accept a gift card or cryptocurrency as payment.
  • Sense of Urgency: The scammer will display a sense of urgency since they know that their chances of receiving payment dwindle to 0% if you get off the line. They do not want you to call back, knowing that when you hang up you might confide in someone or contact the utility company they are impersonating. If you are truly behind on paying your utility company, they are more likely to work with you in establishing a payment plan to get you back on track as opposed to threatening to immediately terminate your service.
  • Unusual Method of Communication: In the day and age where every facet of our communication is becoming increasingly digital, receiving a text from your utility provider might not sound the alarm. You might be used to receiving a text reminding you of an upcoming bill, or a text confirming your bill was paid. However, be weary of someone claiming to be a representative that is tasked with collecting payment from you. Initiating payment over text is not safe, and a real utility company would not expect you to authorize a payment over text. When in doubt, call the number that you know belongs to the utility company and ask if they have recently initiated communication with you.

What to Do if You Encounter a Utility Scam

  • If You’ve Sent Payment to a Scammer: Unfortunately, scammers often have you make payments in ways that are nearly impossible to get refunded. Even if the situation feels hopeless, there are resources to help those who have sent payment to a scammer. The FTC’s page If You Paid a Scammer is dedicated to showing you the steps to take to get your money back, depending on the method you used to pay.
  • If You Want to Report Contact with a Fake Utility Company: You should first reach out to your utility company to alert them to the fact that a person or group is impersonating them. Obtain the contact method you use to reach them, such as a customer service phone number or email address, from a trusted source. You should then report it to the FTC at ftc.gov and to your state attorney general. Lastly, spread the word—if it happened to you, it could easily happen to someone you know.

First Financial wants to help you safeguard your personal and financial information. If you have any concerns or have reason to suspect that your sensitive information has been compromised, don’t hesitate to contact us at 732.312.1500 or visit us at your local branch.

The Digital Economy and the Reinvention of Side Hustles

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Side hustles existed long before the COVID-19 pandemic, typically born out of a need to supplement income as opposed to pursue a passion that previously felt out of reach. Before the emergence of rideshare or grocery delivery platforms, one might have supplemented their income by reselling used items at a garage sale or offering their lawnmowing or pool cleaning services to a small circle of friends or neighbors. The pandemic, coinciding with the growth of platform-centered businesses, created the perfect storm needed to not only propel side hustles back into the spotlight – but shine them in a new light. Not only could you pursue something you are genuinely passionate about, you could also make some money doing it. Although the pandemic is thankfully behind us, one thing remains certain — side hustles are here to stay, and they look much different than ever before.

What is a Side Hustle?

A side hustle is generally viewed as a means of generating extra income outside of your primary job. However, a more modern definition suggests that in addition to that – a side hustle provides flexibility and the pursuit of personal passions. For some, flexibility and pursuit of passion might be immeasurable in comparison to supplementary income — causing side hustles to be pursued out of choice rather than necessity.

And Why are They so Popular?

Many factors have come into play to increase the popularity of side hustles among the general population, such as:

  • Digital Economy and Technological Growth: The definition of digital economy is constantly evolving, but generally refers to humans and technology working together to generate business. For example, ridesharing apps like Uber or Lyft have created a market of people willing to provide an on-demand car service to consumers and becoming connected via an app.
  • Generational and Attitude Shifts: Young workers such as those in Gen Z, are one of the few generations that have increasingly experienced an entirely remote or hybrid school and work environment. Additionally, due to recent economic conditions – many young workers have been faced with a difficult introduction to the job market and have been turning to dynamic workplaces to meet their needs. Lastly, younger generations especially tend to put a greater emphasis on well-being and mental health, which might be better afforded by a side hustle if done the right way.
  • Cost of Living: Let’s face it — living is more expensive than ever before. Especially for those living paycheck to paycheck, a side hustle might be an attractive option to bridge the gap between saving for what you need and saving for what you really want.
  • Identity Builder: Side hustles can act like a tattoo of sorts — offering onlookers an insight into one’s interests and passions. It’s a great conversation starter, too.

2025’s Most Popular Side Hustles

The rapidly growing and advancing of technology and digitization has created many opportunities for individuals looking to bring their passions to the right market. Here are some popular side hustles worth considering if you have skills or passions you’re looking to capitalize on in the new year:

  • Freelancing: Freelancing refers to offering your work or services on a per-job or per-task basis, allowing you to potentially work on multiple projects for multiple clients. Whether you have a knack for writing or a passion for computer code, there could be someone out there requiring your services. Some popular platforms to connect freelancers with clients are Freelancer and Upwork.
  • Platform-Based: There has been a rise in platforms that connect consumers with people offering on-demand services, such as Uber or Lyft for ride sharing, DoorDash or GrubHub for food delivery, and Instacart for grocery transport. There’s even a platform called Rover for those animal-lovers who want to pet sit or walk for fun, and earn a little money while doing it. These platforms afford you flexibility when you work by allowing you to create your own schedule. If providing goods to people is more your thing — Etsy and eBay are platforms that allow you to sell various new, used, or handcrafted items to people around the globe.
  • Content Creation: Many individuals have created a side hustle out of posting relatable content on various digital platforms. You have to find your niche — what type of content you would like to provide your potential audience with. Whether you would like to post relatable content about your family or relationship, or tell the world all the fun facts you have up your sleeve, someone might want to watch your content and certain platforms will pay you to post it. Creating content can help you form partnerships with your favorite brands, too — if they want you to represent their product or service.
  • Affiliate Marketing: Affiliate marketing typically refers to content creators and brands working together to promote products or services. These brands gain access to a representative who promotes their product or service to an audience of people willing to listen. An individual can get paid for affiliate marketing in various ways, one of which is when you refer a member of your audience to the brand you are promoting and it leads to a sale. There are many affiliate programs out there — you just have to do your research and make sure it’s right for you!

First Financial is here to help if you are looking to take your passion-project turned side hustle to the next level. Whether you’re looking to start with the basics, or your business has become more established over the years and you’d like to learn more about financing with a Business Loan – we’re here to support your business every step of the way. If you’re ready to take the next step, don’t hesitate to contact business@firstffcu.com, visit us at a local branch, or call 732.312.1500.

It’s a Scammer’s Wonderland: Holiday Charity Scams

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With everything that has happened over the course of the year, there are no shortage of causes that will ask for your help this holiday season. Unfortunately, scammers are not concerned about getting on Santa’s “Nice List,” and are instead taking advantage of people looking to spread holiday cheer to those who need it the most. Let’s break down some common charity scams and red flags to look out for – to ensure scammers don’t dull your holiday spirit this year.

Common Holiday Charity Scams

  1. Back to the Basics—Phone Calls and Texts: Holiday charity scams often begin with an unsolicited phone call or text message, where the individual on the other end of the conversation claims to be from a charity. Don’t throw caution to the wind—while they may claim to come from a real and reputable organization, there are many words that, when strung together (like ‘project’ and ‘love,’ for example), sound like the name of a real charity aiming to do good. The scammer will typically make vague and sentimental claims but cannot seem to elaborate on the charity’s mission or how your donation will be used. They might even begin the conversation by trying to convince you that you’ve donated to them before by sending you a “Thank You” text or email, which might encourage you to donate to them “again.” The caller ID might even appear to be from your local area code or a specific charity, but this is something a scammer can easily spoof. Once they convince you to divulge your information, they will use your funds for anything but the cause they claim you will be supporting. Be wary of interacting with supposed “charities” over phone call or text message, especially if you have never heard of them before.
  2. Crowdfunding, Social Media, and Fundraising Platforms: Crowdfunding involves raising funds online person-to-person, and there are many platforms that allow just about anyone to create campaigns to benefit a specific cause—think GoFundMe. Crowdfunding campaigns are often set up by an organizer to benefit an intended party, whether that is an individual, family, those impacted by a specific event, or even a business. Once people donate to a crowdfunding campaign, it is up to the organizer to disburse the funds to the intended recipient or cause. However, an organizer who is looking to scam others – might use stolen stories or images they found on the internet to corroborate the purpose of the campaign, or not have any intentions of forwarding the funds to the intended party. Make sure to research the organizer of the campaign, the purpose of the campaign, and the intended use of the funds before giving up your personal and financial information. You can also search the images or stories used to ensure they haven’t popped up on crowdfunding platforms in the past.

Tips to Spot Holiday Charity Scams

Although you can’t entirely prevent unsolicited contact from scammers, there are many red flags to be aware of that can signal you’re being taken for a ride.

  1. Sense of Urgency: Fraudsters may convey a sense of urgency to rush you into making a donation or pressure you into falling for their scam. This can sound like a false deadline to donate that is quickly approaching or attempting to guilt you into donating to the cause. A real charity would let their purpose and digital footprint do the talking and not feel compelled to pressure you or rush you to donate.
  2. Think Before You Pay: As with many other scams, the use of unconventional payment methods are red flags for potentially fraudulent activity. A legitimate charity would likely collect donations via check or credit card—not cryptocurrency, a gift card, or by wiring money. A good practice is double checking your bank statements after you donate to a charity to ensure you are only charged for the amount and frequency you authorized.
  3. Spelling and Grammar Mistakes: While this pertains to text messages, emails, and crowdfunding platforms, it is important to note—be mindful of spelling errors or grammatical errors in communications from the charity or crowdfunding campaign organizer. A real charity or organization likely does a twice-over on all communications, as this is foundational to their reputation and how they are perceived by the public. Although it’s easy to brush off as a mistake, these are not the mistakes legitimate charities or organizations typically make.

Want to Donate to a Real Charity this Holiday Season?

It’s worth going the extra mile to ensure you are donating to the cause you care about, especially since donating often involves divulging your personal and financial information. The FTC’s page Donating Safely and Avoiding Scams is a great hub of information and resources that can help you research charities and steer clear of charity scams. Although it might feel awkward asking for a few minutes to research before you donate to a cause, especially if you have someone on the other end of the line – a real charity will allow you to take all the time you need to leave you feeling empowered and confident in donating to their cause. Using research tools like BBB Wise Giving Alliance or Charity Navigator can save you the headache of being left wondering if you donated to a fraudulent person or scheme. Additionally, if anything about your interaction seems off-putting, don’t hesitate to start from scratch and contact the organization or charity directly from contact information found through a trusted source.

First Financial is here to help you make sure your donations end up in the hands of those who need it the most. If you are worried your personal or financial information has gotten into the hands of ill-intended parties, don’t hesitate to contact us at 732.312.1500 or visit us at your local branch.

There’s Deals and Then There’s Nightmares: Black Friday Scams

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As people around the United States hurriedly gobble down their Thanksgiving dinner in hopes of securing their spot in store lines, scammers are gearing up to take advantage of one of the most lucrative weeks of the year. While scammers are likely not lining up at storefronts, blending into the crowds of Black Friday deal-seekers, they are doing one thing—preying on the people who conduct their Black Friday and Cyber Monday shopping online.

Here are some current scams you can protect yourself from this upcoming Cyber Week.

1. Fake Shipping Notification Emails and Text Messages

The holiday season provides the types of distractions scammers need to carry out their defrauding attempts. The FTC has urged consumers to heighten their awareness of potential fake shipping notification emails and text messages, whereby scammers capitalize on common emails or texts you might expect to see after a spree of online shopping. You might receive an email or text message saying you missed a delivery attempt, or need to update shipping preferences so that your item can be shipped to you. The email or text message will often claim to be coming from a large retailer, such as Amazon, or a courier such as USPS. However, once you click the link within the message, it will either collect the personal and financial information you enter or install harmful malware on your device.

Here are some tips for protecting yourself against fake shipping notification emails and texts:

  • If you are not expecting a package delivery: Do not click on the link or further interact with the message.
  • If you are expecting a package delivery: Contact the retailer or shipping company using a phone number or website that you know is real—never use the information contained within the message. Additionally, you can go to the site you ordered the item to check the shipping and delivery status.

2. Counterfeit Products

Although the saying, “If it sounds too good to be true, it probably is,” is regarded as cliché—it does have some truth to it. Picture this: an item you have been eyeing has finally slashed its price on Black Friday, but it is sold out on numerous reputable platforms. You navigate over to Amazon in hopes of finding it, and you find that not only is it in stock, but at a cheaper price point, too! There are two red flags present here, both the fact that such a sought-after item is in stock through such a high-traffic retailer and it is selling for cheaper than other reputable websites have it listed for. If you click the “Add to Cart” button and go through with purchasing the item, you’ll find that it is often counterfeit or made with low quality materials — the chief reason it was heavily discounted to begin with, and that is if you receive the item at all.

If you didn’t catch those red flags, here are some tips to prevent yourself from purchasing a counterfeit or low-quality item:

  • Remain Wary of Low-Priced Items from Unknown Brands: If a seller has an unknown name, or one that is not associated with the product, do your due diligence.
  • Read Verified Product and Seller Reviews: If a seller doesn’t have reviews or their products have few, if any, ratings and verified reviews – steer clear. The same goes the opposite way — stay away from products or sellers that have an unusual number of 5-star ratings without detailed comments.

3. Website Spoofing

When you look up your go-to online shop, you expect that it will be one of the first few results due to its popularity, and how often you visit it (no shame there)! When you add items to your cart and provide your personal and financial information during checkout, you probably don’t think twice when you click “Place Order.” Maybe it was after the fact that you thought something seemed a little off, such as an outdated user interface or incorrect grammar. You might have fallen victim to website spoofing, where a scammer creates a fraudulent website that mimics the real website you intended to visit, stealing the information you entered or downloading malicious software onto your device.

Here are some ways to spot website spoofing before your personal and financial information falls right into the lap of a scammer:

  • Incorrect Spelling and Grammar: Businesses often hire entire teams dedicated to webpage design to ensure that so much as a comma is not out of place. If you are noticing even a few incorrect spelling or grammar choices, the website you are visiting is likely not the intended one.
  • Marketing is Inconsistent: Strong and consistent branding is key to successful marketing, and professional organizations will ensure that the business name is spelled correctly, slogans and taglines are always consistent, and brand colors are never a hue off.
  • Unsecure Site: Ensure the site you are visiting has a “lock” or green icon next to the URL, as well as https:// in the URL. This is often a solid piece of evidence indicating that the website is legitimate, since it means the link is encrypted and your sensitive information is protected. However, browsers can be deceived as well — so consider this factor in addition to others when determining if a website is legitimate.

While scams can come in all shapes and sizes, here are some general tips that can help protect you from many scams this upcoming Cyber Week:

  • Avoid Using Public Wi-Fi Whenever Possible: Whether while making purchases, or entering your personal or financial information online.
  • Credit Cards > Debit Cards: Credit cards generally offer more fraud protection than a debit card, and credit card purchases aren’t deducted right from your checking account.
  • Strong Passwords Make All the Difference: Avoid using the same password for any two accounts, and make sure it is a password that would be hard for a scammer to crack.
  • Ensure Your Software is Up to Date: Device, app, and software updates often push out the latest and greatest protections, minimizing vulnerabilities that scammers can try to take advantage of.

First Financial is here to help if you believe your personal or financial information, or one of your First Financial accounts has been compromised. Don’t hesitate to contact us at 732.312.1500 or visit one of our local branches. Stay safe when shopping this holiday season!