Author Archives: VP of Marketing and Business Development Jessica

Building a Financial Plan for 2024

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As we approach 2024, financial planning for the new year is crucial. Surveys have found that people who have a plan have overall healthier money habits. Financial planning requires a mix of foresight, strategy, and adaptability. It’s a journey of managing your finances, from immediate needs to long-term aspirations. Here’s how you can gear up for financial success in the new year.

Understanding the Financial Planning Process

Financial planning isn’t a one-time event, but a continuous process. It’s about balancing short-term necessities with long-term dreams, reducing stress, and building a comfortable nest egg. Whether for retirement or creating generational wealth, the process supports your present while paving the way for your future.

Embracing the Framework

This structured approach is adaptable and can be started at any point. Don’t worry if you’ve already embarked on some of these steps – it’s all about progress and adjustment.

  1. Setting Financial Goals – Start by defining your financial goals for the new year and beyond. What do you want to achieve next year? Whether it’s saving for a down payment, paying off debt, or planning a big trip – clarity in your objectives is key.
  2. Planning for Taxes – Tax planning is an integral part of financial health. Explore potential tax credits and deductions. Remember, efficient tax planning can boost your savings substantially.
  3. Building an Emergency Fund – Life is unpredictable. An emergency fund acts as a financial buffer against unexpected expenses. Aim to save enough to cover at least 3-6 months of living expenses.
  4. Managing Debt – Debt management is critical. Create a plan to reduce high-interest debt and maintain a healthy credit score. Consider strategies like debt consolidation, if applicable. Here at First Financial, we have a consolidation loan which can help simplify paying your bills by combining multiple sources of debt into one monthly loan payment.*
  5. Utilizing Insurance – Insurance provides a safety net for life’s unexpected turns. Review and update your insurance policies, ensuring you have adequate coverage for your needs.
  6. Planning for Retirement and Beyond – It’s never too early to think about retirement. If you haven’t already, start contributing to a retirement plan like a 401(k) or an IRA.** Consider increasing your contributions if possible. Also look into other investment opportunities beyond traditional retirement accounts to maximize your financial growth. If you need help getting started, contact the First Financial Investment & Retirement Center.+

Starting Your Financial Planning Journey

Whether you’re crafting the plan yourself or seeking professional guidance, the key is to start. The journey to financial wellness in 2024 involves strategic planning and execution. By following these steps, you can build a solid foundation, giving you the confidence to face financial challenges and achieve your big picture goals.

Embark on your financial planning journey today, and set the stage for a prosperous new year! For more financial tips, subscribe to our blog, get in touch, or stop into your local branch today.

*APR = Annual Percentage Rate. Actual rate will vary based on creditworthiness and loan term. Subject to credit approval. Personal Loan repayment terms range from 12 to 60 months, and APRs range from 10.24% APR to 18% APR. Minimum loan amount is $500. Loan payment example: A $2,000 Personal Loan financed at 10.24% APR for 24 months, would have a monthly payment amount of $92.51. A First Financial Federal Credit Union membership is required to obtain a Personal Loan or Line of Credit, and is open to anyone who lives, works, worships, volunteers or attends school in Monmouth or Ocean Counties. A $5 deposit in a base savings account is required for credit union membership prior to opening any other account/loan. 

**A $5 deposit in a base savings account is required for credit union membership prior to opening any other account. All personal memberships are part of the Rewards First program and a $5 per month non-participation fee is charged to the base savings account for memberships not meeting the minimum requirements of the program. Click here to view full Rewards First program details.

+Securities and advisory services are offered through LPL Financial (LPL), a registered investment advisor and broker/dealer (member FINRA/SIPC). Insurance products are offered through LPL or its licensed affiliates. First Financial Federal Credit Union (FFFCU) and First Financial Investment & Retirement Center are not registered as a broker/dealer or investment advisor. Registered representatives of LPL offer products and services using First Financial Investment & Retirement Center, and may also be employees of FFFCU. These products and services are being offered through LPL or its affiliates, which are separate entities from and not affiliates of FFFCU or First Financial Investment & Retirement Center.

Securities and insurance offered through LPL or its affiliates are:

Post-Holiday Strategies for Small Businesses

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The holiday season – with its bustling sales and promotions, often leaves small businesses facing a unique set of challenges once it subsides. How can your business bounce back and maintain momentum after the holidays are over? Here’s a comprehensive guide to post-holiday business strategies that can rejuvenate and propel your small business forward going into the new year.

Managing Finances After the Holidays

If your business took on debt to finance holiday sales, developing a robust repayment plan is crucial. Use your holiday earnings wisely to pay down debt, while keeping enough reserves to manage operational costs during slower months.

Inventory Management

After the holiday rush, your business likely has excess inventory – or you’re totally wiped out. It’s crucial to reassess and realign your inventory strategy. Consider discounting surplus holiday items or bundling products to clear stock. Additionally, analyze your upcoming needs in the new year to make informed purchasing decisions. Effective post-holiday inventory management can significantly reduce waste and improve cash flow.

Encouraging Product Returns
Encourage customers to return holiday gifts in exchange for store credit or discounts on other items. This strategy clears inventory and provides an opportunity to impress customers with your service, potentially turning returns into future sales.

Fostering Customer Loyalty

Post-holiday periods are excellent for strengthening customer relationships. Enhance your loyalty programs and engage with customers through various channels, including social media and email. This continued engagement helps in building a loyal customer base that returns even outside of the holiday season.

Pricing Strategy

The end of the holiday season is an opportune time to reevaluate your pricing strategy. It’s usually a good idea to revert to pre-holiday pricing to boost margins. Alternatively, continuing sales or bundling products can help move any excess stock. The key is to balance profitability with inventory turnover, guided by data from previous quarters.

Learning from the Holiday Data

Analyzing holiday sales data often provides valuable insights. Identify which products were hits or misses, assess the effectiveness of your promotions, and understand your sales channels’ performance. This analysis not only helps in strategizing for the next holiday season, but also in making immediate post-holiday adjustments.

Conducting Industry Research

Use the post-holiday period to conduct in-depth research on market trends, customer preferences, and competitor strategies. This research can inform your strategies, helping you stay ahead in your industry.

Revitalizing Marketing Efforts

Shift your marketing focus from holiday themes to addressing your audience’s current needs and challenges. Utilize customer feedback and sales data to refine your marketing strategies. Remember, a well-planned marketing approach can help capture new clients and retain existing customers.

Innovating with New Products and Services

Introducing new products or services after the holidays can keep customer interest alive. This move can also set you apart from competitors who might be slowing down their offerings at this time.

Enhancing Your Mobile Presence

With the growing dominance of mobile commerce, improving your mobile shopping experience can significantly boost post-holiday sales. Ensure your website is mobile-friendly and strongly consider developing a mobile app for an enhanced customer experience, as customers are 3 times more likely to convert when shopping via an app than on the web.

The period following the holidays presents a unique opportunity for small businesses to reset, reassess, and rejuvenate their operations. By implementing these post-holiday strategies, you can set your business on a path to sustained success and growth in the new year.

First Financial is here to support you and your business. To learn more about business banking with First Financial, email business@firstffcu.com, call 732-312-1500 or visit one of our branches.

Identify and Defend Against Military Scams

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Being away from home on a deployment is a challenging time for military members and their families, and some will try to take advantage of this situation – making things even more stressful. A military scam begins when a scammer gains access to deployment, relocation, or public information. Then they use this data to try to convince their targets – armed services members or their loved ones, to send money right away.

Fake charities, phony debt collectors and government agency imposters often target members of our armed forces and their families. Here’s what you need to know about military scams and how you can help protect yourself and your loved ones.

Common Military Scams and Tactics

A scammer may call, email, or text an urgent request for money via a wire transfer or digital payment platform. These schemes can take many forms, including:

• Fake debt collectors with urgent notices.

• Donation requests from fraudulent charity organizations that claim to help members of the military.

• Fees for grant applications from government agency imposters.

• A person pretending to be or representing a deployed service member in desperate need of money.

In reality, the criminal is trying to create a sense of urgency or tug on your heartstrings to get you to respond with emotion.

Ways to Avoid These Scams

Any time you receive a request for money or personal information, take a moment to evaluate the situation and make sure there are no red flags. This includes doing research on any organization or company that you’re not familiar with. If something seems off, dig in and ask questions. A legitimate debt collector or charity will take the time to answer any questions and provide you with documentation.

Also consider the payment method they are asking for. Wire transfers and digital payment platforms often can’t be reversed once the payment has been sent, so if the requestor is demanding these forms of payment – it’s more than likely a red flag.

If a loved one sends a text message from a number you don’t know, and they say they need money quickly, ask them a personal question that only they would be able to answer. This is an effective way to verify their identity and protect against imposters. You may also want to check in with your family and friends to see if others have received similar communication. When it comes to your finances, always slow down and ask yourself questions.

At First Financial, our goal is to help protect our members from scams and identity theft. If you have any concerns or questions about any of your First Financial accounts, please call member services at 732.312.1500 or visit one of our branches.

To learn more about scams and ways to protect yourself, visit zellepay.com/pay-it-safe.

Zelle and the Zelle related marks are wholly owned by Early Warning Services, LLC and are used herein under license.

Protect Your Identity (and Money) this Holiday Season

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The holiday season is a delightful time of cheer, but it also brings an increased risk of identity theft and financial scams. Findings from Norton show that 34% of adults report taking larger risks in regard to online transactions during the holiday season. At First Financial, we’re dedicated to helping you navigate this bustling period safely. Here are some essential strategies to protect your finances and personal information while you enjoy the season’s festivities.

Embracing Safe Online Shopping Practices

As you embark on your holiday shopping, especially online – remember the importance of secure transactions. Prioritize shopping on trustworthy websites, signified by ‘https’ in their URL and a padlock icon. These symbols indicate a higher level of security, crucial for protecting your sensitive data. Additionally, avoid the pitfalls of public Wi-Fi when shopping; these networks can be hotspots for data theft. It’s also wise to stay alert to the risks of unsolicited emails and social media links. Instead of clicking on these, it’s safer to directly type the retailer’s address into your browser.

Monitoring Accounts and Understanding Financing

Keeping a close eye on your bank and credit card statements is essential this time of year. Regular monitoring helps you spot and report any unauthorized transactions quickly. Also, take the time to understand the terms of any financing or subscription services you sign up for. Being aware of the details can help you avoid unexpected charges and ensure that your holiday spending remains within budget.

In Store Shopping: A Blend of Caution and Awareness

When shopping in physical stores, your wallet and personal information need safeguarding. Keep your wallet and ID in secure, hard-to-reach spots to deter theft. Pay attention to the ATMs and payment terminals you use; look out for any signs of tampering – like skimming devices, which are a red flag. Additionally, ensure all your personal devices are secured with strong passwords and touch ID features, adding an extra layer of protection in case they are lost or stolen.

Gift Card Purchases: Vigilance is Key

Gift cards are popular during the holidays, but they require careful consideration. Before buying, inspect each card for signs of tampering and always keep the receipt. Be wary of online offers for free or discounted gift cards, as these can often be scams. When purchasing virtual gift cards, ensure the website and company are legitimate to avoid falling prey to fraud.

Being Informed: The First Step to Security

Doing your homework before diving into holiday shopping pays off. Researching products, comparing prices, and being aware of sales can save you not just money, but also protect you from scams. Be cautious about sharing personal information for coupons or discounts; such tactics are often used by scammers to gather data.

This holiday season, let’s embrace the joy and spirit of giving, armed with the knowledge and tools to protect our identity and finances. By staying informed and cautious, you can enjoy the season without the worry of falling victim to scams.

First Financial is here to support you in your financial journey, during the holidays and beyond. Subscribe to our blog, get in touch, or stop into any branch to learn more about safeguarding your finances. Let’s make this a joyful and secure holiday season!

Avoiding Costly Shopping Mistakes This Holiday Season

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It’s the holiday season, and we know the excitement of gift giving is often coupled with the challenge of keeping your finances in check. Online shopping, while offering convenience – can lead to overspending and financial stress. At First Financial, we understand these challenges and are here to guide you through the holiday season with essential tips to avoid costly shopping mistakes.

The Art of Creating a Holiday Budget

The first step to smart holiday spending is establishing a budget. This isn’t just about setting limits; it’s about foreseeing and planning for all the expenses the season brings. From gifts to holiday cards, parties, and travel – every potential cost should be considered. By listing these expenses and calculating a total budget, you set a clear financial boundary for yourself. The most critical aspect however, is adhering to this budget. Discipline in spending is key to avoiding post-holiday financial regret come January.

Navigating Credit Card Use

The holiday season often brings with it the temptation to rely heavily on credit cards. While credit cards can be useful tools for managing expenses, they can also encourage overspending. People tend to spend more when they’re not parting with physical cash. To counter this, we recommend using a rewards credit card wisely. While this type of card usually offers benefits like cash back or merchant gift cards, be cautious of high interest rates that can accumulate. Additionally, it’s important to resist impulsive sign-ups for store credit cards at checkout. These quick decisions might offer short-term savings, but can have long-term impacts on your credit score.

Thoughtful Gift Giving

When it comes to gift giving, remember it’s the thought that counts. Extravagant gifts don’t necessarily mean more to the recipient. In fact, studies show that many people don’t remember most of their gifts by the next holiday season. Hence, choosing meaningful gifts over expensive ones not only saves money – but also adds a personal touch to your present.

The Strategy of Shopping

Effective shopping strategies go a long way in saving money. Making a list of people you’re buying gifts for and what you plan to get them can prevent the common mistake of forgetting someone. Additionally, comparing prices online before heading to the stores can help you find the best deals. Keep an eye out for price-matching opportunities and consider store pick-up options to save on shipping costs. Making your purchases online if you can get free shipping, is another strategy that can be of convenience during this busy time of year.

Timing Your Shopping

The timing of your shopping can significantly impact your budget. Last-minute purchases often lead to rushed decisions and overspending on gifts. Conversely, starting too early can lead to a prolonged shopping period, resulting in buying more than necessary. Balance is key – start early enough to monitor prices, but not so early that it leads to unnecessary purchases.

Year-Round Financial Planning

An effective way to ease the financial burden of holiday spending is to plan throughout the year. Setting aside a small amount each month in a holiday savings account like our Holiday Club Account can make a big difference when the season arrives.* This approach spreads out the expenses, reducing the financial strain during the holidays.

Leveraging Online Tools for Savings

Finally, don’t overlook the power of online sites like Honey and Rakuten. These tools can provide significant savings through promo codes and cash back offers. Integrating these into your online shopping routine can lead to considerable cost savings.

By following these guidelines, you can enjoy a festive holiday season without the stress of financial fallout. Remember, First Financial is always here to assist you in managing your finances effectively. If you have questions or concerns, contact us today or stop into one of our branches.

Happy Holidays, and happy shopping!

*A $5 deposit in a base savings account is required for credit union membership prior to opening any other account. All personal memberships are part of the Rewards First program and a $5 per month non-participation fee is charged to the base savings account for memberships not meeting the minimum requirements of the program. Click here to view full Rewards First program details. Some restrictions apply, contact the Credit Union for more information.

Budget Your Way Through the Holiday Season

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The holiday season, while filled with joy and celebration – can also be a time of financial stress. On average, Americans spend around $1,500 between November and December holidays every year. Effective holiday budgeting is essential to navigating this festive period without causing long-term financial stress.

The Importance of Budgeting for the Holidays

Creating a holiday budget is the best way to control spending and avoid financial blues come January. It helps in prioritizing expenses, planning savings, and reducing credit card strain. A well-planned budget can provide peace of mind and keep holiday spending within manageable limits.

Crafting Your Holiday Budget

Select and utilize tools that suit your lifestyle – such as spreadsheets, budgeting apps, or the traditional pen and paper method. This helps in adhering to your spending limits and avoiding impulse purchases. Start by examining your current debt, especially credit card balances. If you’re unable to pay off these balances, it might be wiser to focus on paying down debt rather than indulging in extensive holiday shopping. Handmade gifts are an affordable alternative that your loved ones will surely appreciate.

Estimating and Allocating Your Budget

Begin by estimating your total income for the holiday season. This includes regular paychecks and any additional earnings from side gigs. You can also use last year’s data or a three-month average to help you plan. Next, list all your expenses and deduct regular costs from your projected income to determine your holiday budget. Remember to include any annual payments that fall during the holiday season.

Once you have a clear idea of your available budget, allocate funds to different categories of holiday spending. This could include travel, decorations, hosting holiday meals or bringing food items to various events, and gifts. Prioritize categories according to your needs and preferences.

Smart Shopping and Spending

Creating a detailed shopping list with names, budgeted amounts, and gift ideas can prevent overspending. Use price tracking tools and browser extensions to find the best deals. Maintaining discipline is key to avoiding financial regret later on.

Start Early and Track Your Spending

Don’t leave your shopping until the last minute. That way, you can take advantage of early deals – especially for travel and events. Set a goal for holiday savings and identify potential areas in your monthly budget where you can cut back, such as entertainment expenses. Consider the areas where you can cut back, and allocate those funds to your holiday spending budget or your savings account for post-holiday bills.

Using credit cards can be beneficial – but only when used wisely and repaid promptly. Rewards cards in particular (like our Visa Signature Cash Plus Card), can offer cash back or savings in other areas of everyday spending.* It’s also important to track your spending diligently, using dedicated credit cards or bank accounts and methods like budgeting apps or ledgers.

Post-Holiday Reflection

After the holiday season, take time to review your spending. This post-holiday evaluation will help you identify areas where you might have overspent and can plan more effectively for the next year.

Navigating the holiday season doesn’t have to be stressful. By adopting holiday budgeting strategies, you can enjoy the festivities without worrying about your finances. A little planning, discipline, and smart spending can go a long way in ensuring a joyful and savvy holiday season.

For additional budgeting help or questions, stop into your local branch or contact us today.

*APR varies up to 18% for purchases, when you open your account based on your credit worthiness. The APR is 18% APR for balance transfers and cash advances. APRs will vary with the market based on the Prime Rate. Subject to credit approval. Rates quoted assume excellent borrower credit history. Your actual APR may vary based on your state of residence, approved loan amount, applicable discounts and your credit history. No Annual Fee. Other fees that apply: Cash advance fee of $10 or 3% of the total cash advance amount—whichever is greater (no maximum), Balance transfer fee of $10 or 3% of the balance—whichever is greater (no maximum), Late Payment Fee of $29, $10 Card Replacement Fee, and Returned Payment Fee of $29. A First Financial membership is required to obtain a Visa® Credit Card and is available to anyone who lives, works, worships, or attends school in Monmouth or Ocean Counties.