Category Archives: Business Advice

How Small Businesses Can Use Valentine’s Day to Boost Engagement

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Valentine’s Day is a powerful seasonal opportunity for small businesses to connect with customers, build emotional loyalty, and boost engagement. When approached strategically, the holiday can help businesses stand out, attract new customers, and strengthen relationships that last well beyond February 14th. Here are a few smart ways small businesses can use Valentine’s Day to create meaningful engagement and drive results.

Think Beyond Romantic Love

Valentine’s Day has evolved. Today’s consumers celebrate many forms of love, such as friendships, family, coworkers, pets, and even self-love. Expanding your messaging beyond romantic partners allows your business to appeal to a wider audience and feel more inclusive.

Consider promoting:

  • Galentine’s Day gifts or experiences.
  • Self-care services or “treat yourself” offerings.
  • Gifts for family members or pets.

When customers see your business as part of their meaningful moments, engagement naturally increases.

Create Limited Time Offers

Seasonal promotions give customers a reason to take action. Valentine’s Day is a great time to introduce themed bundles, special pricing, or limited time packages that feel timely and thoughtful.

Ideas may include:

  • Pairing complementary products or services.
  • Offering Valentine’s Day gift bundles.
  • Creating a short-term promotion that encourages early purchases or that lasts throughout this year’s long holiday weekend.

These offers add urgency and keep your business top of mind during a busy shopping period.

Use Social Media to Spark Conversation

Valentine’s Day generates strong activity on social media, making it a great time to engage your audience. Interactive content encourages participation and helps extend your reach organically.

Try these out:

  • Asking customers to share who or what they love.
  • Hosting a simple giveaway or themed contest.
  • Running polls or questions related to Valentine’s plans.

These campaigns help build community while increasing visibility for your brand.

Partner with Other Local Businesses

Collaborating with other local businesses can amplify your Valentine’s impact. Cross-promotions or shared packages introduce your brand to new audiences, while also strengthening relationships within your community.

Examples can include:

  • Joint promotions with complementary businesses.
  • Co-hosted events or giveaways.
  • Shared marketing efforts across social channels or via joint emails.

Local partnerships can make the experience more valuable for customers and reinforce your role in the community.

Personalize Your Messaging

Valentine’s Day is rooted in connection, making it the perfect time to personalize your communication. Thoughtful messages will show customers that you value them beyond the transaction.

This could include:

  • A Valentine’s Day email with a personalized offer.
  • Special recognition for loyal customers.
  • Tailored recommendations based on past purchases or services.

Personal touches help customers feel seen and appreciated, in turn increasing engagement and trust.

Start Early and Stay Consistent

Valentine’s Day marketing works best when it starts early. Many customers plan ahead, especially when it comes to gifts, experiences, or reservations. Beginning your outreach in late January or early February allows you to stay visible and relevant throughout the decision-making process. Multiple touchpoints leading up to the holiday help reinforce your message and keep your business top of mind. If you missed the opportunity this year, save these ideas for next year or another upcoming holiday your business may be able to benefit from in 2026.

Turning Seasonal Moments into Long-Term Growth

Valentine’s Day gives small businesses the opportunity to lean into creativity and emotional connection. When done well, it’s not just about a single day or weekend of sales, it’s about building relationships that support long-term success.

At First Financial, we’re proud to support small businesses as they grow and adapt. Our Business Checking Accounts are designed to help Monmouth and Ocean County business owners manage their cash flow, streamline operations, and prepare for seasonal opportunities. With the right financial tools in place, you can focus more on engaging your customers and building a business you love.

Ready to get started? Visit your local branch, call 732.312.1500, or check out our website to find out how you can become a business member today.*

*A First Financial membership is available to anyone who lives, works, worships, volunteers or attends school in Monmouth or Ocean Counties. A $5 deposit in a base savings account is required for credit union membership prior to opening any other account. Other terms & conditions may apply, see credit union for details.

How to Choose the Right Financial Institution for Your Small Business

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There are thousands of financial institutions offering business banking products and services, which can make choosing the right one time consuming for busy small business owners. Here’s a guide on how to decide on the institution that’s best for your business banking needs.

1. Consider Current and Future Needs of Your Business

Identify the needs of your business before deciding on a financial institution to avoid facing surprises down the road, such as not being able to perform a transaction that’s essential – or running into limitations when growing. Understanding your current needs, as well as how those needs will evolve with your business – will also help identify account types and features fit to your current and future operations.

Here are some questions to consider:

  • What day-to-day transactions do you conduct the most?
  • Is your business cash intensive or does it conduct mostly digital operations?
  • Do you need online and mobile banking access to manage your business finances on-the-go?
  • Does your business have multiple owners or signers needing account access?
  • What products, services, and support will your business need as it grows?

2. Identify Important Business Banking Features

It’s time to identify features that will support your needs and help effectively carry out day-to-day operations. This is important because features can widely vary not only between financial institutions, but between account types at the same institution.

To match needs to features – look at the needs you identified above and think about how the account features a financial institution offers can support them.

Some more questions to consider:

  • Is it easier to manage your finances digitally without visiting a branch?
  • What transactions do you complete through online or mobile banking?
  • Is full-service banking (keeping all your banking transactions at one financial institution) important to you?
  • Would you value your institution to provide personalized service and advice tailored to your business, even if it’s a smaller institution?

3. Common Types of Business Bank Accounts

There are many business accounts to choose from, made to support different business needs and functions.

Business Checking Account: An account where you will conduct and manage your day-to-day finances. You can accept payments, pay bills, and do your daily spending with this account. It’s foundational and essential for recordkeeping and tax filing.

Business Savings Account: An account that serves as a financial buffer, giving you quick access to funds in the event of an unexpected expense. It can also be used as a goal-oriented account to set funds aside for a specific financial goal. These accounts can be interest-bearing, allowing you to earn interest on funds while they aren’t being used.

Business Loan: Allows a business to borrow a set amount of funds, gaining access to capital for various purposes such as expanding operations or purchasing equipment.

Business Credit Card: Allows a business to manage cash flow by providing quick access to funds for supplies or other necessary expenses.

For small business owners in Monmouth or Ocean Counties in New Jersey, First Financial offers all of these account types to support your business through every stage.

4. Understand the Differences Between Financial Institutions

Banks: Owned by shareholders and operate for profit to drive returns to investors. They are typically open to anyone without specific eligibility criteria. Banks can have more branches and ATMs, offering more accessibility.

Credit Union: Not-for-profit financial cooperatives that cater to specific members, such as those in certain counties or states or who work for certain employers. Since they are member-owned, credit unions typically have lower service fees, lower loan rates, and higher interest rates on deposits compared to other institutions. Depending on the size, a credit union might have fewer branch locations, but typically participates in an ATM network so members can access services in various locations. Credit unions deliver personalized service due to their presence in the community in which they operate.

Online-Only Bank: Operates exclusively through digital platforms such as online and mobile banking, without physical branches. Without brick and mortar locations, these banks can minimize costs and remain competitive with traditional banks – offering the same products and services with comparable or better loan and savings rates, and fees.

5. Open Your Business Bank Account

Now that you’ve identified your business needs, as well as what account types and features will support those needs – you are ready to open an account at the institution that makes the most financial sense for you.

If you’re a small business owner in Monmouth or Ocean Counties and that leads you to First Financial as part of your search – visit a local branch, call 732.312.1500, or visit our website to find out how you can become a business member today.*

*A First Financial membership is available to anyone who lives, works, worships, volunteers or attends school in Monmouth or Ocean Counties. A $5 deposit in a base savings account is required for credit union membership prior to opening any other account. Other terms & conditions may apply, see credit union for details.

How to Support Small Business This Holiday Season

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The holiday season is now in full swing and while the rush to find gifts, plan meals, and celebrate can be overwhelming – it’s also the perfect time to make your spending count locally. Supporting small, independent businesses helps strengthen our communities, boosts local economies, and ensures your dollars go further – often staying in the neighborhood instead of to distant corporations.

Here are some meaningful, practical ways to show support for small businesses this holiday season.

1. Buy Gift Cards from Local Shops, Restaurants, or Service Based Businesses

Gift cards are a win-win during the holidays. When you buy a gift card from a small retailer or local restaurant:

  • You give someone a flexible gift that’s close to home.
  • You help that business with immediate cash flow, which matters during the busy holiday season.
  • You may even encourage repeat business – the recipient may return later and discover more products or services they love.

Whether it’s for a cozy café, boutique clothing, a neighborhood bookstore, or the local spa – gift cards help our small businesses stay afloat and grow.

2. Do Your Holiday Shopping Locally, in Person or Online

Skip the big box store crowd or massive online retailers for at least part of your holiday shopping. Instead, visit neighborhood shops, boutiques, and artisans — or check out their small-business e-commerce websites.

Many small businesses offer online ordering, local delivery, or curb-side pickup – making holiday shopping from home or on a schedule much easier. Buying from them helps keep money circulating locally – sustaining jobs, community services, and the unique character of your hometown.

3. When Ordering Holiday Meals or Treats, Opt for Local Eateries

The holidays often mean busy schedules, long workdays, or late-night prep – which can make fast food or big-chain takeout tempting. This year, consider ordering from a local restaurant or bakery instead. By doing so, you:

  • Support local workers and business owners when many smaller eateries depend heavily on holiday revenue.
  • Help maintain the local food culture, keeping unique tastes and homegrown menus alive in your neighborhood.
  • Often get fresh, more personalized meals – and maybe even help someone feel appreciated by ordering from a small, caring team.

4. Write Positive Reviews for the Local Businesses You Use

If you’ve had a good experience, whether it’s a great gift shop find, friendly service at a café, or delicious carry-out – take a minute to leave a public review.

Positive reviews help small businesses build visibility, trust, and a broader customer base, especially during the holidays when many people search online for gifts, food, or services. A kind review is a low effort but high-impact way to support your community’s businesses.

5. Spread the Word

Word-of-mouth and social sharing remain among the most powerful ways to support small businesses.

  • Share your favorite shops or restaurants with friends and family.
  • Recommend local businesses when someone asks for gift ideas.
  • On social media or within community groups, highlight small businesses you love.

Each share raises awareness and may bring new customers to those businesses.

6. Plan Ahead and Shop Early

Small businesses can get overwhelmed during peak holiday demand. By shopping early, you:

  • Help avoid stock shortages or long lead times.
  • Ease stress for small shop owners so they can better manage orders, staffing, and customer service.
  • Give yourself more gift giving flexibility, and allow local businesses to deliver better service.

 The Impact of Shopping Small

  • Local businesses are more likely to keep profits in the community, supporting neighborhood jobs, schools, and services.
  • Each holiday purchase at a small shop helps independent businesses compete during a season often dominated by big box retailers.
  • Shopping small helps preserve the unique character and culture of neighborhoods, making towns more vibrant, personal, and community-oriented.

As we head into Small Business Saturday (November 29, 2025), choosing to shop local is a small decision that can make a big difference.

Make This Season a Community Win

 Whether you’re buying gifts, ordering takeout, or doing your regular errands – consider making local businesses part of your plan this holiday season. A small shift in where you spend can help keep jobs, culture, and community thriving.

At First Financial, we believe supporting small businesses is one of the best ways to fuel shared prosperity. Check out some of our local business members this Small Business Saturday and throughout the season. Happy Holidays and don’t forget to shop local!

How to Know If You’re Ready to Start Your Own Business

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Embarking on the journey of entrepreneurship is exciting, but also full of responsibility. Before you open your doors (virtual or physical), it’s important to assess not just the business idea itself – but your readiness, your finances, and the structures you’ll need. At First Financial, we’re committed to helping you succeed – not just by offering business banking solutions, but also by helping you ask the right questions.

Here’s how to tell if you’re ready to start your own business.

Personal Readiness: Do You Have the Entrepreneur Mindset?

Starting a business demands more than a great idea. It demands you. Real entrepreneurial success often correlates with certain personal characteristics. We took some insight from Forbes to help us put together the list below.

Drive to succeed and willingness to work hard

If you find yourself naturally motivated to put in the long hours, willing to push past comfort zones, and excited rather than intimidated by big goals – these are strong signs you have the drive. One of the Forbes-Council recommendations: “You’re willing to work hard.”

Resilience and perseverance in the face of obstacles

Business won’t always go smoothly. When things get bumpy, are you someone who pushes on instead of giving up? Do you view failures or setbacks as lessons, rather than dead ends? That resilience is crucial.

Clear sense of ownership and decision-making

Are you comfortable being the one who makes the calls? As an entrepreneur, you’ll be responsible for many decisions – from strategy to finances to operations. Forbes also mentions the ability to “command respect” and lead people, as a sign you’re preparing to lead your own venture.

Passion for your idea (and beyond)

It’s great to love your business idea, but you’ll need to love the work of building it too. From late nights to marketing headaches, you’ll experience it all. If you’re genuinely excited about the whole journey, it’s easier to maintain momentum.

Willingness to learn and adapt

Markets evolve, technologies shift, and customer expectations change. If you’re open to learning, bending and pivoting your approach as needed – you’re in a much stronger position.

If you check off several of these personal traits, you’re likely on firm footing to move forward. If you find some gaps, no worries! Recognizing them now means you can build them intentionally before launch.

Financial Readiness: Are Your Finances & Plans in Order?

Having the mindset is important, but you also need numbers and structures in place. Launching a business without a financial foundation is risky. The Small Business Administration (SBA) outlines the core steps to get started, here.

Step 1: Conduct market research

Before spending money, you’ll want to know if your idea has real potential. The SBA recommends market research to understand your potential customers and competitors.

Step 2: Write your business plan

Your business plan is your roadmap. It forces you to map out your business structure, financials, and marketing approach and provides a tool to show others (partners, lenders) that your idea is serious.

Step 3: Calculate startup costs

You’ll need to estimate how much it will cost to get going and how you’ll finance it. Whether you’re using savings, borrowing, or attracting investors – make sure you fully understand your capital needs. The SBA notes, “Your business plan will help you figure out how much money you’ll need to start your business.”

Step 4: Structure, name, and register

Choosing your business structure (LLC, corporation, sole proprietor, etc.) affects taxes, liability and registration requirements. The SBA calls this step critical: “The legal structure you choose will impact your business registration requirements, how much you pay in taxes, and your personal liability.” You’ll also need to come up with a name for your business and register it with your state, as well as apply for a federal tax ID number (TIN).

Step 5: Open a business bank account

A dedicated business bank account separates your personal and business finances — which is important for bookkeeping, taxes, legal protection, and clarity. The SBA says: “A small business checking account can help you handle legal, tax, and day-to-day issues.”

Step 6: Ensure you have access to business financial services

Beyond just a bank account, you’ll need other tools like merchant services, payment processing, payroll (if you hire), and possibly lines of credit or business loans. Having a trusted banking partner makes a big difference.

Step 7: Risk assessment and insurance

Make sure you’ve thought through what could go wrong — legal and product liability, property damage, cyber risk, etc. Although not explicitly numbered in the SBA’s 10 steps list, risk management is an implied element of “get business insurance.”

How First Financial Can Help

We believe in the power of small business because when businesses succeed, communities thrive. Here are just a few ways we can support Monmouth and Ocean County entrepreneurs like you:

  • Business checking and savings accounts: Simple, affordable, and scalable as you grow.
  • Merchant services & payment processing: So you can accept payments online or in person with ease.
  • Business credit and lending solutions: To help you fund your startup costs or scale operations.
  • Business advisory support: We’ll connect you with resources to build your business plan, understand structure, and set your finances up effectively.
  • Dedicated business banking team: We aim to serve as partners in your success.

Visit our website to learn more about our business offerings.

Starting a business isn’t simply a leap of faith, it’s a calculated risk backed by personal readiness and financial preparation. If you’ve got the mindset, you’ve validated your idea, charted out your business plan, and arranged your finances appropriately – you’re far more likely to launch with confidence and resilience.

And when you’re ready, we’re ready too – to help you open that business account and support your journey. Because when you succeed, we all succeed. Contact us to learn more by calling us at 732-312-1500, emailing business@firstffcu.com, or stop by any branch.

Get Your Business Disaster Ready

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It is often said that the one predictable thing about life is that it’s unpredictable, and emergencies and natural disasters are no exception. Disasters can take many different forms but can all potentially have the same impact – unexpected, costly damage to your business and disruptions to your day-to-day operations. Despite the unpredictable nature of emergencies, you can put yourself and your business in a better position to recover if you are prepared. Here are some ways you can be ready if disaster were to strike.

Consider the Risks to Your Business

Approximately 25% of businesses do not reopen after disasters – but the ones that consider the risks to their business ahead of time are often better prepared to face and overcome them.

Businesses aren’t all affected by disasters in the same way. Each business has unique circumstances that can have an impact on how a disaster will affect their operations and financial position, and what their road to recovery will look like.

Additionally, businesses aren’t all affected by the same disasters. For example, a business in California might want to dedicate more resources toward earthquake preparedness than a business in New Jersey. Although earthquakes can happen anywhere without warning, devastating earthquakes are infrequent in New Jersey – making it less likely that one would cause a business there to sustain major damage. On the same note, emergencies don’t always have to occur from the environment specific to your area. Your business should also prepare for emergencies like cyberattacks or supply chain disruptions, where may not be able to access the resources needed to meet your customers’ needs.

It is important to consider the disasters that are more common in your area and industry so you can target your preparation and resources.

Make a Plan

Once you have considered the specific risks to your business, it’s time to formulate a response plan – or how you will effectively manage those risks.

Emergency plans are not one-size-fits-all; they should be tailored to your business and its specific strengths, weaknesses, and operations. An emergency plan, sometimes referred to as a business continuity plan, will help you prepare an effective response to recovering from a disaster before it happens. A few areas that should be addressed are critical functions, the potential disasters your business could face, immediate priorities, responsibilities of key employees, and strategies and timelines for recovery.

It is important to consider the key staff your plan includes. In small businesses, it is common for team members to wear many hats and have several responsibilities. In the face of an emergency, this could make it difficult for your staff to know which area to immediately prioritize. It could also make it difficult for them to be trained in the most important recovery areas, as they might have conflicting responsibilities. It is commonly said that a fence is only as strong as its weakest link – therefore, every team member should have clearly defined responsibilities and be effectively trained on how to prioritize them.

This plan should be stored in a place that is easy to access – and not where it can be destroyed in a disaster. The SBA Business Resilience Guide is a resource that can help you identify how to prepare for and recover from disasters, which can be included in your plans.

A business continuity plan will look different depending on the emergencies that are addressed. Consult the following resources from Ready.gov to better understand the different risks various disasters pose to your business’ finances and operations.

Practice the Plan

You don’t necessarily have to wait for disaster to strike to execute the plan. It’s a good idea to set aside time to run through the plan with your staff on an annual basis so that they are ready should a disaster occur.

Having an emergency plan in place can make a big difference in the outcome of your small business following a disaster. For more small business tips and resources, subscribe to our First Scoop Blog.

When to Take on Business Debt

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Running a small business means balancing growth goals with financial responsibility. When borrowing is used smartly – it can help you scale, stay agile, and keep full control of your business. Here’s when it makes sense to take on business debt, the risks to watch out for, and how First Financial may be able to help your Monmouth or Ocean County small business.

When to Consider Business Debt

  • For Growth & Expansion – Moving into a bigger space, buying more equipment, or hiring staff often requires upfront capital.
  • To Seize a Timely Opportunity – Sometimes favorable deals (bulk inventory, discounted real estate, or contracts) pop up, and having access to borrowed funds lets you act quickly.
  • To Build Business Credit – Paying off smaller loans or lines of credit on time helps improve your credit profile, setting you up for better terms in the future.
  • For Smoothing Cash Flow – For seasonal businesses or those with irregular income, a line of credit or short-term business loan may help bridge gaps for payroll or supplier payments.
  • When Rates are Low – When interest rates are favorable, debt can be a cost-efficient way to access capital. Interest is also often tax‐deductible.

Why Debt Might Be Better Than Equity

  • You Retain Ownership & Control – You won’t need to give up business shares or decision-making power.
  • Predictability of Cost – Loan payments will be fixed; equity comes with sharing profits (possibly indefinitely).
  • Tax Benefits – Interest payments are usually deductible, lowering your taxable income.
  • Strengthened Credit Profile – Successful borrowing builds business credit, making future financing easier.

Risks to Watch Out For

Borrowing also comes with responsibilities that should not be overlooked. Loan payments are fixed obligations, which can put pressure on your business if revenue dips. Taking on too much debt increases financial vulnerability, particularly during economic downturns. The terms of the loan also matter, such as interest rate, collateral requirements, and fees – which can all add costs or limit flexibility. If not managed carefully, debt can restrict strategic business choices and impact long-term stability, making it crucial to borrow with a clear purpose and repayment plan.

How First Financial Can Support Your Small Business

At First Financial, we’re here to make the borrowing process easier with flexible lending solutions. Some of our offerings include:

  • Commercial Real Estate Loans to help you expand or invest in property.
  • Commercial Vehicle and Equipment Loans to keep your operations moving.
  • Business Lines of Credit for on-demand access to working capital.
  • We also offer a VISA Business Cash Plus Credit Card for everyday spending needs, and 1% cash back on unlimited purchases.*

​​You can learn more about our business loan offerings on our website. With personalized service and competitive rates, First Financial is committed to helping your small Monmouth or Ocean County business grow smartly and sustainably.

*This APR of 18% is for purchases, balance transfers, and cash advances and will vary with the market based on the Prime Rate. Subject to credit approval. Rates quoted assume excellent borrower credit history. Your actual APR may vary based on your state of residence, approved loan amount, applicable discounts and your credit history. No Annual Fees. Other fees that apply: Balance Transfer and Cash Advance Fees of 3% or $10, whichever is greater; Late Payment Fee of $35, $10 Card Replacement Fee, and Returned Payment Fee of $35. A First Financial membership is required to obtain a Visa® Business Cash Plus Credit Card and is available to anyone who lives, works, worships, volunteers, or attends school in Monmouth or Ocean Counties. A $5 deposit in a base savings account is required for credit union membership prior to opening any other account/loan. Your First Financial Visa® Business Cash Plus Card will earn cash back based on your eligible purchase transactions. The cash back will be applied to your current credit card balance on a quarterly basis and be shown cumulatively on your billing statement. Unless you are participating in a limited time promotional offer, you will earn 1% cash back based on eligible purchases each quarter.