Category Archives: Business Advice

When to Take on Business Debt

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Running a small business means balancing growth goals with financial responsibility. When borrowing is used smartly – it can help you scale, stay agile, and keep full control of your business. Here’s when it makes sense to take on business debt, the risks to watch out for, and how First Financial may be able to help your Monmouth or Ocean County small business.

When to Consider Business Debt

  • For Growth & Expansion – Moving into a bigger space, buying more equipment, or hiring staff often requires upfront capital.
  • To Seize a Timely Opportunity – Sometimes favorable deals (bulk inventory, discounted real estate, or contracts) pop up, and having access to borrowed funds lets you act quickly.
  • To Build Business Credit – Paying off smaller loans or lines of credit on time helps improve your credit profile, setting you up for better terms in the future.
  • For Smoothing Cash Flow – For seasonal businesses or those with irregular income, a line of credit or short-term business loan may help bridge gaps for payroll or supplier payments.
  • When Rates are Low – When interest rates are favorable, debt can be a cost-efficient way to access capital. Interest is also often tax‐deductible.

Why Debt Might Be Better Than Equity

  • You Retain Ownership & Control – You won’t need to give up business shares or decision-making power.
  • Predictability of Cost – Loan payments will be fixed; equity comes with sharing profits (possibly indefinitely).
  • Tax Benefits – Interest payments are usually deductible, lowering your taxable income.
  • Strengthened Credit Profile – Successful borrowing builds business credit, making future financing easier.

Risks to Watch Out For

Borrowing also comes with responsibilities that should not be overlooked. Loan payments are fixed obligations, which can put pressure on your business if revenue dips. Taking on too much debt increases financial vulnerability, particularly during economic downturns. The terms of the loan also matter, such as interest rate, collateral requirements, and fees – which can all add costs or limit flexibility. If not managed carefully, debt can restrict strategic business choices and impact long-term stability, making it crucial to borrow with a clear purpose and repayment plan.

How First Financial Can Support Your Small Business

At First Financial, we’re here to make the borrowing process easier with flexible lending solutions. Some of our offerings include:

  • Commercial Real Estate Loans to help you expand or invest in property.
  • Commercial Vehicle and Equipment Loans to keep your operations moving.
  • Business Lines of Credit for on-demand access to working capital.
  • We also offer a VISA Business Cash Plus Credit Card for everyday spending needs, and 1% cash back on unlimited purchases.*

​​You can learn more about our business loan offerings on our website. With personalized service and competitive rates, First Financial is committed to helping your small Monmouth or Ocean County business grow smartly and sustainably.

*This APR of 18% is for purchases, balance transfers, and cash advances and will vary with the market based on the Prime Rate. Subject to credit approval. Rates quoted assume excellent borrower credit history. Your actual APR may vary based on your state of residence, approved loan amount, applicable discounts and your credit history. No Annual Fees. Other fees that apply: Balance Transfer and Cash Advance Fees of 3% or $10, whichever is greater; Late Payment Fee of $35, $10 Card Replacement Fee, and Returned Payment Fee of $35. A First Financial membership is required to obtain a Visa® Business Cash Plus Credit Card and is available to anyone who lives, works, worships, volunteers, or attends school in Monmouth or Ocean Counties. A $5 deposit in a base savings account is required for credit union membership prior to opening any other account/loan. Your First Financial Visa® Business Cash Plus Card will earn cash back based on your eligible purchase transactions. The cash back will be applied to your current credit card balance on a quarterly basis and be shown cumulatively on your billing statement. Unless you are participating in a limited time promotional offer, you will earn 1% cash back based on eligible purchases each quarter.

How Small Businesses Can Stand Out This Back-to-School Season

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Businesses that take advantage of holidays and key seasons where shopper demand tends to increase, typically see more shoppers and in turn – more sales. Customers are already shopping for back-to-school, so using strategies that will propel your business into the spotlight can help you earn a slice of that spending pie – which is estimated to reach $39 billion this year. And the best part is, your business doesn’t have to sell school supplies or first day of school outfits to join in. Here are five strategies your small business can use this back-to-school season.

1. Contests and Giveaways

Contests and giveaways are typically a win-win for both you and your customers. Your customers will have the chance to engage with your business and potentially receive a prize in return, which will help get the word out about your business and hopefully attract new patrons. One contest idea for this time of year, might be entering all who make a purchase and post a photo using a specific hashtag – into a drawing for a free backpack filled with school supplies. If you’re looking to connect with a specific type of customer, such as a teacher – think about offering a gift card for classroom supplies to an educator who posts their classroom, again using a specific hashtag. #PeopleLoveFreeStuff.

2. Create In-Store Experiences

If you have a storefront, you have a unique opportunity to create in-store back-to-school themed experiences for your customers. For example, you could invite a local teacher or school administrator to host a session for parents and students. Or, you could set up a back-to-school themed photo op within your store for customers to take pictures. Bonus points if they post the pictures and tag your business! Whether your customers didn’t know you had these experiences until they were already in the door, or they came to your business knowing you did – this shows your clientele that you care and are community focused too.

3. Offer Discounts

Back-to-school shopping is typically a family’s second-largest annual spending event and parents are understandably looking to save where they can. That’s where your business comes in – even if you don’t directly offer school essentials. You can encourage first-time shoppers to return to your store a second time, by offering them a back-to-school seasonal discount. For example – try using email or social media to offer a percentage or dollar amount off the next purchase, or a free product or service if they bring in their receipt from the last purchase. If you are targeting parents, show them how the savings they may get by shopping with you – can be put back into their budget elsewhere.

4. Special Bundles

Messaging is key. You might be thinking, “What does my pool cleaning company have to do with back-to-school?” The answer is everything – kind of.

If your business offers a product that is needed by parents, children, or educators during back-to-school season – offer them a bundle on your services. This can add value when you show your potential customers that you can save them money or trips to the store, just by choosing your business. Going back to our original example, if you own a pool cleaning company – offer a discounted bundle on early September pool skimming and equipment maintenance to save busy working parents from having to do it themselves. It’s all about how you market your business, and show how it’s relevant – in any season.

5. Don’t Forget Your Existing Customers

As a small business, your repeat customers are some of your best advocates. You have already earned their trust, they spend money at your business, and they promote your brand to others free-of-charge – so be sure to thank them for it! Offer special discounts or deals for returning customers as a way to say thank you for supporting your business, and showing them that you want to make back-to-school season a little easier on their wallets.

The excitement and nerves of back-to-school season are feelings that many people resonate with all-too-well. If your business can lean into the excitement and ease some of those nerves by offering shoppers what they need when they need it, you may be able to capitalize on back-to-school season and continue building a loyal customer base well into the future.

Learn more about how First Financial can help support your small business by emailing us at business@firstffcu.com. Be sure to check out all of our small business services on our website. For better business banking, Think First!

Mid‑year Check-in: Keeping Your Small Business on Track

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As the year reaches its halfway point, it’s the perfect time for small business owners to take a step back and assess where things stand so far. A mid-year check-in is a powerful strategy to realign your goals, improve operations, and finish the year strong.

Here are five essential tips to help guide your mid-year business review:

1. Reevaluate Your Goals and Key Performance Indicators (KPIs)

Remember those big goals for your business you set at the start of the year? Now’s the time to ask:

  • What progress have you made so far?
  • Are your current targets still relevant?
  • What adjustments are needed to hit your year-end objectives?

Whether you’re ahead of schedule or need to pivot, revisiting your KPIs ensures that you stay focused and aligned with your vision.

2. Assess Your Financial Health

Strong financials are the backbone of any successful business. Now is a good time to take a deep dive into:

  • Cash flow: Are you consistently in the black?
  • Expenses: What recurring costs can you reduce or eliminate?
  • Profitability: Are your margins improving, and what can you optimize?

Analyze the numbers – identifying small adjustments now, can lead to major improvements by year-end.

3. Check-in with Your Team

Your team plays a crucial role in executing the vision. Use mid-year as an opportunity to:

  • Have one-on-one conversations to understand team needs and goals.
  • Gather feedback on processes, tools, and workload.
  • Recognize accomplishments and plan for professional development.

A motivated, aligned team will always outperform a disengaged one.

4. Review Your Tools and Systems

Technology should be working for you, not against you. Ask yourself:

  • Are there any tools slowing your team down?
  • Could automation or new systems increase productivity?
  • Are your invoicing, payroll, or inventory processes efficient?

Even minor tech upgrades can save time, cut costs, and improve the customer experience.

5. Measure Customer Satisfaction and Retention

Happy customers are the key to long-term success, and mid-year is a great time to find out how well you’re meeting their expectations.

  • Look at customer retention, repeat purchases, and feedback.
  • Analyze survey responses, support tickets, and online reviews.
  • Use this information to improve your service and offerings.

Use these insights to fine-tune your approach and ensure your customers stick with you through the rest of the year and beyond.

A mid-year check-in is more than a to-do item on a checklist. It’s your chance to reset, refocus, and finish the year with purpose. Learn more about how First Financial can help support your small business by emailing us at business@firstffcu.com and checking out our small business services.

Heat Up Your Small Business Marketing This Summer

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As temperatures rise, so should your marketing efforts. Summer presents an excellent opportunity for small businesses to boost visibility, build community connections, and drive seasonal sales. From refreshed branding to local partnerships, now is the time to get creative with your marketing strategy. Here are seven effective ways to turn up the heat on your marketing this summer.

1. Get Involved in Local Summer Events

Summer is packed with community festivals, outdoor concerts, markets, and parades – making it the perfect season to amplify your brand’s local presence. Whether you sponsor a local event, set up a vendor booth, or simply volunteer your services – showing up for your community builds trust and increases visibility. Be sure to promote your participation on social media, in your email newsletter, and with signage or print ads. Event involvement gets your name in front of more people while creating content opportunities you can use all season long.

2. Collaborate with Other Local Businesses

Nothing says summer like community, and that includes local business partnerships. Team up with complementary businesses in your area to launch co-branded promotions, bundle deals, or offer seasonal giveaways. You’ll increase your exposure to new audiences while reinforcing local connections that customers value. For example, a gym could partner with a smoothie shop for a “sweat and sip” deal, or a bookstore and coffee shop could offer joint loyalty discounts. Think creatively and lean into what your community loves most during the warmer months.

3. Tap into Wedding Season

Between May and September, wedding season is in full force and the marketing opportunities are endless. Even if your business doesn’t fall directly into the wedding industry, there’s likely a way to get involved. Promote custom gifts, beauty products, catering, rehearsal dinner spaces, dessert options, and more. Market services to the bridal party or newlyweds – such as florals, financing, or travel planning. Tailor your messaging to speak to this massive audience, including wedding guests looking for last-minute accessories, gift ideas, or travel accommodations. Any business can also offer small discounts to newlyweds and/or bridal parties.

4. Refresh Your Ad Designs for Summer

Give your advertising a seasonal facelift by incorporating summer themes into your visuals and messaging. Bright colors, sunny imagery, and seasonal motifs like beaches, fruit, or backyard barbecues can help your ads feel fresh and relevant. If you’ve been running the same creative for months, this is a great time to re-engage customers who may have started to tune it out. A simple refresh can make your business feel more vibrant and top-of-mind.

5. Give Your Social Media a Seasonal Makeover

Update your profile banners, imagery, and content calendar to reflect the fun and relaxed tone of summer. Whether you’re using tropical color palettes, summer puns, or photos of your products outdoors – embrace the vibe of the season to strengthen emotional connections with your audience. Don’t forget to adjust your posting schedule for summer habits. People tend to scroll more in the mornings or evenings, so time your posts accordingly – and consider batching content in advance to keep up with vacation schedules.

6. Launch a Summer Contest or Sweepstakes

Rather than cutting prices during a peak sales season, consider running a contest or giveaway to boost engagement and incentivize purchases. For example, customers who spend over a certain amount and follow your social channels would be entered to win a grand prize revealed at the end of the summer. This boosts sales during busy months, while helping you gather leads and keep customers engaged as the season winds down.

7. Don’t Overlook Back-to-School Marketing

When summer draws to a close, smart businesses start shifting their focus to back-to-school needs. The best part? Nearly every business can find a relevant angle. Cafés can offer grab-and-go breakfast deals or boxed lunches. Fitness studios can promote classes designed to help parents decompress. Tailors can market uniform alterations. Whatever your niche, look for creative ways to support families preparing for the fall.

Fuel Your Business Growth with First Financial

First Financial is here to help your small business succeed. From business checking accounts to newsletters and virtual retirement planning seminars, we offer the resources you need to grow through every season. To learn more about our business services or to speak with a representative, visit your local branch. Don’t forget to subscribe to the First Scoop Blog for more expert tips on financial wellness and small business success!

How Small Businesses Can Make a Difference This Earth Day

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While environmental challenges like climate change and pollution may seem overwhelming, every business — big or small, has the power to make a positive impact. With Earth Day on the horizon, now is a great time for business owners to evaluate their operations and implement small changes that will make a big difference.

At First Financial, we believe sustainable business practices aren’t just good for the planet, they’re also smart for your bottom line. Here are a few easy ways your business can go green this Earth Day.

1. Rethink Your Waste Habits

Start by taking a closer look at what your business throws away. Whether packaging, breakroom or food waste, reducing how much ends up in the trash can significantly lower your company’s carbon footprint. Encourage employees to recycle properly, set up clearly labeled bins around the workplace – and evaluate how often supplies are tossed when they could be reused or repurposed. Every item that gets recycled instead of landfilled counts.

2. Recycle Old Electronics and Office Equipment

E-waste is one of the fastest growing types of waste, and businesses can play a role in keeping it out of landfills. Instead of tossing old electronics, look for certified recycling programs or donation centers that take items like computers, printers, and monitors. Recycling electronics responsibly helps conserve valuable resources and keeps toxic materials from polluting the environment.

3. Go Paperless Where You Can

Cutting down on paper is a win-win for the environment and your business. Digital documents and cloud storage can reduce clutter, lower supply costs, and streamline collaboration. If your operations allow it – switch to paperless invoicing, emailed receipts, digital forms, and online customer communications. It’s a small shift that can have a lasting impact.

4. Choose Greener Packaging

Switching to biodegradable or recycled packaging materials is a meaningful step. Consider materials like plant-based plastics or recycled paper that decompose naturally and reduce your environmental footprint. Many customers also appreciate and support eco-conscious packaging choices, which can boost your brand’s image.

5. Power Down to Save Energy

Leaving electronics running when not in use, leads to unnecessary energy waste and higher utility bills. Turn off lights and equipment at the end of the day, and consider smart surge protectors that automatically cut power to unused devices. If available, enable power-saving settings on computers and other office electronics to minimize energy usage during idle times.

6. Upgrade to LED Lighting

Lighting may not seem like a big issue, but it’s one of the easiest places to save energy. Switching from incandescent bulbs to energy-efficient LED bulbs can reduce electricity use by up to 75% and these bulbs also last significantly longer. Take it a step further by installing motion sensors in lesser-used areas like restrooms or storage rooms to ensure lights are only on when needed.

7. Make Energy-Efficient Building Improvements

Commercial buildings contribute significantly to carbon emissions, but simple improvements can lower your impact. Try:

  • Sealing windows and doors to prevent energy leaks.
  • Using blinds or shades to regulate indoor temperatures.
  • Upgrading insulation to reduce heating and cooling needs.
  • As old light bulbs need to be changed, switch to energy-efficient lighting.

Ready to make an even bigger change? Consider renewable energy options like installing solar panels or energy management software that adjusts usage based on building activity.

Start Small, Think Big

Every environmentally conscious decision you make — no matter how big or small, can lead to significant results over time. As a business owner, your choices set the tone for your team and customers.

At First Financial, we’re proud to support small businesses in building stronger, more sustainable futures. For more tips on business banking and smart financial solutions, call us at 732.312.1500 or visit your local branch. Don’t forget to subscribe to our First Scoop Blog for ongoing resources and ideas.

Celebrating Women in Business: Advice from Successful Female Entrepreneurs

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More than 12 million women-owned businesses operate nationwide, driving innovation and economic growth. March is Women’s History Month, and First Financial is celebrating women in business by sharing valuable insights from successful female entrepreneurs. We are highlighting some impactful advice from Constant Contact’s article, “9 Successful Women Entrepreneurs Share Their Best Business Advice for Women,” that just might resonate with some of our readers.

If you’re a female small business owner or you’re looking to get started, take these lessons to heart as you grow your company. Remember, First Financial is here to support you with business banking solutions, investment and retirement guidance, financial education and more.

1. “No one is going to believe in you like you do.”– Latasha McRae, Peeks Cosmetics

Latasha McRae, founder of Peeks Cosmetics, knows firsthand that self-belief is key to success. Inspired by her mother’s perseverance in raising her family while battling Lupus, Latasha was determined to create her own path.

One of her biggest challenges was knowing who to work with and who aligned with her brand. Her advice? “Use discernment when dealing with anything in life. Take your time, do your research.” Trust yourself, do your due diligence, and always be your own biggest advocate.

2. “I hope to see more and more women in small business and big business, whatever area or arena they’re looking to get into, just step up as they are.”– Julianna Curtis, The Energy Barre

Julianna Curtis, founder of The Energy Barre, recalls moments of self-doubt and struggling to balance confidence with authenticity when speaking with clients and partners. Her journey led her to embrace her true self: “I am who I am. Confident to stand next to any male or female counterpart because I am talented, I am aware, I am informed, and I know what I’m coming here for.”

No matter where you are in your journey, take time to discover your unique leadership style and step into your role with confidence.

3. “Figure out what your brand values and messaging are, and stay true to them in everything you do.”– Nicole, Jennifer, and Colette, Lime Ricki

Sisters and co-founders of Lime Ricki, a boutique swimwear brand, credit their success to staying true to their brand’s values. Nicole, Jennifer, and Colette shared that having a strong foundation has helped them navigate challenges and make clear decisions without second-guessing. “This allows us to respond rather than react to issues and challenges that arise and gives us a foundation for making decisions and directing our course of action.”

Their advice applies to marketing as well: “Consistent, relevant messaging and email marketing that maintains our brand and core values,” has been their most effective tool for driving sales. Knowing your values keeps you grounded and gives you a solid road to follow — especially in competitive industries.

4. “Remind yourself there is always room in the market for you in whichever industry you pursue.”– Marissa Tilley, Lady Black Tie

Starting a business can be intimidating, especially when entering a saturated market. When Marissa Tilley launched Lady Black Tie in 2018, the formalwear space was already filled with established brands. But rather than let that discourage her, she found ways to bring something new to the industry. “Don’t let the brands that have been around longer than you intimidate you and keep you from starting. If anything, use this competition as motivation, and recognize that you can bring a fresh perspective and new ideas to your industry.”

If you’re a new business owner, focus on the unique value you bring and remain to adapt to trends and customer preferences. Just because you weren’t the first, doesn’t mean you can’t be successful – it’s all about your brand’s unique value proposition.

5. “Join women’s entrepreneur groups.”– Karen Leonard, Innovative Global Vision

Karen Leonard, founder of Innovative Global Vision, initially questioned whether women’s entrepreneur groups would be useful. Now, she considers them one of the most valuable resources for business owners. “These groups have given me friendship, mentors, peers, and provided the sometimes not-so-easy-to-take reality checks. Sometimes an outside perspective can remove the blinders that come from being too close to a situation or issue.”

Connecting with other like-minded women entrepreneurs can provide guidance, encouragement, and fresh insights. Surround yourself with a strong support system, and don’t hesitate to lean on others who understand your challenges.

Supporting Women in Business at First Financial

At First Financial, we are proud to support women-owned businesses by offering personalized business services and banking solutions. Our goal is to help our members gain financial confidence and achieve long-term success. If you’re a small business owner in Monmouth or Ocean Counties – and are looking for financial tools and advice, we’re here to help. For more business insights and financial resources, call us at 732.312.1500, visit a branch, or explore our services online. Subscribe to our First Scoop Blog for more financial advice and inspiration!