Tag Archives: Business Advice

How to Know If You’re Ready to Start Your Own Business

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Embarking on the journey of entrepreneurship is exciting, but also full of responsibility. Before you open your doors (virtual or physical), it’s important to assess not just the business idea itself – but your readiness, your finances, and the structures you’ll need. At First Financial, we’re committed to helping you succeed – not just by offering business banking solutions, but also by helping you ask the right questions.

Here’s how to tell if you’re ready to start your own business.

Personal Readiness: Do You Have the Entrepreneur Mindset?

Starting a business demands more than a great idea. It demands you. Real entrepreneurial success often correlates with certain personal characteristics. We took some insight from Forbes to help us put together the list below.

Drive to succeed and willingness to work hard

If you find yourself naturally motivated to put in the long hours, willing to push past comfort zones, and excited rather than intimidated by big goals – these are strong signs you have the drive. One of the Forbes-Council recommendations: “You’re willing to work hard.”

Resilience and perseverance in the face of obstacles

Business won’t always go smoothly. When things get bumpy, are you someone who pushes on instead of giving up? Do you view failures or setbacks as lessons, rather than dead ends? That resilience is crucial.

Clear sense of ownership and decision-making

Are you comfortable being the one who makes the calls? As an entrepreneur, you’ll be responsible for many decisions – from strategy to finances to operations. Forbes also mentions the ability to “command respect” and lead people, as a sign you’re preparing to lead your own venture.

Passion for your idea (and beyond)

It’s great to love your business idea, but you’ll need to love the work of building it too. From late nights to marketing headaches, you’ll experience it all. If you’re genuinely excited about the whole journey, it’s easier to maintain momentum.

Willingness to learn and adapt

Markets evolve, technologies shift, and customer expectations change. If you’re open to learning, bending and pivoting your approach as needed – you’re in a much stronger position.

If you check off several of these personal traits, you’re likely on firm footing to move forward. If you find some gaps, no worries! Recognizing them now means you can build them intentionally before launch.

Financial Readiness: Are Your Finances & Plans in Order?

Having the mindset is important, but you also need numbers and structures in place. Launching a business without a financial foundation is risky. The Small Business Administration (SBA) outlines the core steps to get started, here.

Step 1: Conduct market research

Before spending money, you’ll want to know if your idea has real potential. The SBA recommends market research to understand your potential customers and competitors.

Step 2: Write your business plan

Your business plan is your roadmap. It forces you to map out your business structure, financials, and marketing approach and provides a tool to show others (partners, lenders) that your idea is serious.

Step 3: Calculate startup costs

You’ll need to estimate how much it will cost to get going and how you’ll finance it. Whether you’re using savings, borrowing, or attracting investors – make sure you fully understand your capital needs. The SBA notes, “Your business plan will help you figure out how much money you’ll need to start your business.”

Step 4: Structure, name, and register

Choosing your business structure (LLC, corporation, sole proprietor, etc.) affects taxes, liability and registration requirements. The SBA calls this step critical: “The legal structure you choose will impact your business registration requirements, how much you pay in taxes, and your personal liability.” You’ll also need to come up with a name for your business and register it with your state, as well as apply for a federal tax ID number (TIN).

Step 5: Open a business bank account

A dedicated business bank account separates your personal and business finances — which is important for bookkeeping, taxes, legal protection, and clarity. The SBA says: “A small business checking account can help you handle legal, tax, and day-to-day issues.”

Step 6: Ensure you have access to business financial services

Beyond just a bank account, you’ll need other tools like merchant services, payment processing, payroll (if you hire), and possibly lines of credit or business loans. Having a trusted banking partner makes a big difference.

Step 7: Risk assessment and insurance

Make sure you’ve thought through what could go wrong — legal and product liability, property damage, cyber risk, etc. Although not explicitly numbered in the SBA’s 10 steps list, risk management is an implied element of “get business insurance.”

How First Financial Can Help

We believe in the power of small business because when businesses succeed, communities thrive. Here are just a few ways we can support Monmouth and Ocean County entrepreneurs like you:

  • Business checking and savings accounts: Simple, affordable, and scalable as you grow.
  • Merchant services & payment processing: So you can accept payments online or in person with ease.
  • Business credit and lending solutions: To help you fund your startup costs or scale operations.
  • Business advisory support: We’ll connect you with resources to build your business plan, understand structure, and set your finances up effectively.
  • Dedicated business banking team: We aim to serve as partners in your success.

Visit our website to learn more about our business offerings.

Starting a business isn’t simply a leap of faith, it’s a calculated risk backed by personal readiness and financial preparation. If you’ve got the mindset, you’ve validated your idea, charted out your business plan, and arranged your finances appropriately – you’re far more likely to launch with confidence and resilience.

And when you’re ready, we’re ready too – to help you open that business account and support your journey. Because when you succeed, we all succeed. Contact us to learn more by calling us at 732-312-1500, emailing business@firstffcu.com, or stop by any branch.

Preparing Your Business for Slow Seasons

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As a business owner in a seasonal industry or location, preparing for slow seasons is a make-or-break in sustaining long-term success. These periods present unique opportunities to boost your business, refine strategies, and nurture customer relationships. Explore essential steps to prepare your seasonal business for slow seasons, empowering you to turn challenges into growth opportunities.

1. Organize Your Finances and Brainstorm New Revenue Streams

Start by organizing your finances and gaining a clear understanding of your budget for a slow season. Analyze past financial data to estimate expected revenue and expenses. This preparation will help you make informed decisions, allocate resources effectively, and maintain financial stability during quieter times.

Harness your creativity to brainstorm new revenue streams that align with your business’ core offerings during a slow season. For instance, if you run a ski rental business during winter, consider offering guided hiking tours or outdoor adventure gear rentals in the summer months. Looking outside the box will help you see new opportunities to thrive, even in the off-season.

2. Get Rid of Extra Inventory

Optimize your inventory by identifying any slow-moving or excess stock. Consider offering discounts or bundle deals to clear out surplus items before the slow season arrives. Reducing inventory levels will not only free up capital, but will also create space for new products relevant to the upcoming season.

3. Check-in with Your Customers

Retaining existing customers and nurturing those relationships is more cost-effective than acquiring new ones. Before slow seasons, prioritize customer retention efforts by reaching out through email campaigns or loyalty programs to offer rewards, personalized deals, or exclusive access to upcoming products or services. By nurturing these relationships, you’ll foster loyalty – encouraging repeat business and positive word-of-mouth referrals.

Additionally, consider pivoting your client focus to tap into demand during slow seasons. For example, a summer-focused landscaping business could shift to offer snow removal services during winter.

4. Make a Marketing Plan

Start crafting a comprehensive marketing plan tailored specifically for the slow season. Develop strategies that focus on maintaining brand visibility, engaging your audience, and promoting special offers or seasonal discounts. A well thought out marketing plan will keep your business top-of-mind among customers during quieter times.

Create enticing seasonal specials that will attract customers to your business during slow periods. These promotions could include limited-time discounts, loyalty rewards, or exclusive packages to incentivize spending and boost revenue.

The slow season is an ideal time to experiment with new marketing initiatives or operational strategies. Test different approaches, gather data, and assess effectiveness. Implementing successful strategies can elevate your business during the slow season and beyond.

5. Invest in Business Improvements and Training

Use the lead-up to the slow season to invest in your business’ growth and development. Look for opportunities to improve the way things work in peak season, and consider upgrading equipment, revamping your website, or enhancing staff training to deliver exceptional customer service when it’s slow. These investments will pay off in improved efficiency and enhanced customer experiences.

6. Create Slow Season Programming

Develop engaging activities, workshops, or events that cater to your customers’ interests during slow periods. These initiatives will not only attract existing customers, but may also bring in new ones seeking unique experiences.

Consider exploring strategic partnerships with complementary businesses or local organizations. Collaborating on cross-promotional events or joint marketing campaigns can expand your reach and attract new customers, even during the slow season.

7. Set Aside Funds and Stay Active

Perhaps most importantly, set aside a portion of your revenue during peak season as a contingency fund for slow periods. Having a financial buffer ensures you can cover essential expenses even during off-peak times. Additionally, maintain an active online presence through social media, blog posts, or email newsletters to consistently engage with your audience.

By taking steps to prepare, your business will be better equipped to navigate slow seasons successfully. Organizing your finances, optimizing inventory, engaging customers, and adopting strategic marketing initiatives will help maintain momentum and drive growth during off-peak periods. Embrace the opportunities that slow seasons offer, and learn to transform them into profitable ventures for your business.

At First Financial, we are committed to being your trusted partner in making sound financial decisions for both yourself and your business. For any business account related inquiries, please email business@firstffcu.com. To stay updated on the latest financial insights, tips, and strategies – be sure to subscribe to our First Scoop blog or stop by one of our local branches.

Do You Know What It Takes to Run a Successful Side Hustle?

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The process of finding financial security has gone through some dramatic changes over the last few decades. As recently as the 1980’s, conventional wisdom suggested following a career path that went something like this: Go to school. Get a good job. Work for one company for 20 years or more. Collect a pension. Retire in relative comfort.

If that approach sounds completely foreign to you, you’re not alone. On his personal finance blog, 20SomethingFinance, G.E. Miller observed, “Most twenty-somethings have never and (unfortunately) probably will never sniff the sweet security provided by a pension plan.” So, if there’s almost no hope of finding financial stability by following same path as previous generations, how can set yourself up for success? Two words: Side. Hustle.

What Does “Side Hustle” Really Mean?

With more and more people realizing that working a single job leaves them living paycheck to paycheck, side hustles are experiencing a considerable spike in popularity. Since we’ve already used the phrase twice in this article, you may be wondering exactly what constitutes a side hustle. Is it a second job? An online business?  In his new book (conveniently titled Side Hustle), Chris Guillebeau provides some much needed clarity. “A side hustle is not a part-time job. It is an asset that works for you.” This definition reveals a crucial distinction between trading hours for dollars, and building something that pays dividends for years to come.

Side Job vs. Side Hustle

Thanks to a surging economy and advances in technology, finding a side job is easier than ever. From Etsy to barista gigs and seasonal retail, potential work opportunities are plentiful. But if Guillebeau is right, the additional income you can earn from these jobs might not give you the long-term security you want. So, are they even worth pursuing? Do they offer any asset-building benefits? Absolutely. You just have to adjust your motivation for doing the work.

Rather than focusing on the job itself or the hourly wage it provides, entrepreneur Jeremiah Dew recommends looking a little deeper. “Find an endeavor that makes you become a better person—something that requires you to build a skill set that will help you in future ventures as well.” Sell crafts on Etsy in order to get better at e-commerce and digital marketing. Become an Airbnb host to upgrade your customer service skills. You get the point.

Success Requires a Different Perspective

When you’re trying to earn additional income, it can be tempting to jump at the first opportunity that offers real money. And while a traditional side job isn’t necessarily a bad thing, be careful not to confuse it with a legitimate side hustle. You may be able to earn extra money, but if your income is still tied to your ability to show up and perform a specific set of tasks, you’re not developing an asset. However, if you utilize those opportunities to gain experience and lessons that transcend a specific job or industry, you may be on your way to developing a successful, sustainable side hustle.

You Won’t Win Alone

Now, before you rush out and start a supplemental career, it’s important to remember the value of a good mentor. As the old saying goes, “A smart person learns from his mistakes. A wise person learns from the mistakes of others.” If you’re going to be wise about building your business, it pays to develop a relationship with someone who has experience running a business of their own, someone who made mistakes you can learn from. Whether you find them yourself or ask for suggestions from people you trust, the impact of a business mentor can be priceless.

From a financial standpoint, business ownership requires money management skills you won’t learn as an employee. Fortunately, your local credit union is an outstanding resource where you can find the knowledge, expertise, and programs to help you navigate the often-confusing early stages of your side hustle. By relying on their services and recommendations, you’ll be able to sidestep potential pitfalls and put yourself in a position to succeed. To learn more about the Business Services at First Financial, click here.

Teach Your Kids to Take a Stand — A Lemonade Stand

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Long before Beyoncé transformed it into a cultural touchpoint, lemonade was the commodity of choice for childhood business ventures. Perhaps you had a lemonade stand of your own, or maybe you just knew someone who did. Either way, the memories of ice-cold refreshment probably ride on a warm wave of nostalgia. If your enterprise was especially successful, you might even hear a faint “cha-ching” as you reminisce.

Fast forward a decade or two, and now you find yourself juggling the demands of family, friends, and career. Thanks to the latest technology, it’s easy to let your kids spend their summer vacation drifting along on a digital stream of Snapchat streaks and Fortnite marathons. With the dog days of summer approaching, you have a perfect opportunity to shake up your child’s summertime routine with a little old school entrepreneurship. It’s time to bring back the lemonade stand!

Let your kids in on the fun. When you were young, running a lemonade stand didn’t feel like a job—it felt like freedom. So, don’t worry that encouraging your children to work will somehow rob them of their summertime fun. The venture can be fun, and the lessons they learn from operating a small business can last a lifetime.

Goal setting

Believe it or not, this one comes pretty naturally to kids. If you ask them what they want to do with the money they earn, they’ll probably have at least one goal already in mind. It may be a video game, a bike, or new clothes, but whatever it is, their motivation won’t be hard to find. When they finally save up enough to buy what they want, the sense of accomplishment will be something you can build on for the rest of their life.

Entrepreneurship

Operating a lemonade stand is an excellent way to help your children learn that it costs money to create something. After all, lemons and sugar aren’t free. Understanding economic concepts like cost of goods and profit margins, will give your kids a valuable perspective with real-world applications. As they plan their drink prices, let them decide what to charge. Positive or negative, the lessons they learn from experience will help them with future budgeting.

Responsibility

Like many things in life, lemonade stands are super fun at the beginning! But after a few hours sitting in the sun or waiting out a thunderstorm, there’s a pretty good chance your little entrepreneur will want to close up shop. While it may be frustrating (for you and them), this scenario provides an excellent opportunity to teach them that you can’t just walk away when you get bored. And let’s be honest, we can all use this reminder from time to time, can’t we?

Creativity

Challenge your child to think about how to separate themselves from their competition. (Of course, this may be hypothetical competition since modern-day lemonade stands are probably few and far between). Depending upon their age, your little one may focus on colorful sign design at first. This focus is understandable, since making the sign is half the fun. But beyond that, feel free to offer creative suggestions. Could they provide a sugar-free alternative? Maybe offer an iced coffee alternative to appeal to more customers? How about spreading the word with a social media post? Should they accept payment through Venmo or PayPal, or just keep it cash only? Like a child’s imagination, the options are limitless. So is the fun!

At this point, you may feel like opening up a lemonade stand whether your kids are interested or not! Channel that excitement and energy into helping them see the fun-filled potential of the idea, and don’t be afraid to get in there and help them when they need it. The time spent together will be even more valuable than the money earned and the lessons learned.

Happy summer lemonading!

Down to Business: Grow Your Seasonal Business

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family-freezed-ice-cream-bicycle-icicle-tricycles-ice-cream-cart-006-e1446849683144-632x597Let’s talk about seasonal businesses for a moment. If you take a drive south on Route 35 from Point Pleasant Beach through Seaside Heights, you’ll see in high definition the impact of a season.  In a matter of one month, the Jersey Shore will turn from an eerie ghost town into a bustling, crowded resort.  Blinking lights turn to stoplights, and you actually have to pay the parking meter – that is, if you can find a spot.  Lifeguards are on duty, you have to pay to walk on the beach, you can only surf in a roped-off, one block area and fishing is restricted to off hours – ay yi yi!

Seasons can be almost anything: there is football season, car buying season, rainy season, hockey season, dry season, holiday season, boating season, fluke season, hunting season, tax season, hurricane season, Lent is a season…we could go on and on and on.  What further complicates this idea is geography.  Different seasons begin and end on different dates all over the world.  How do you keep track, let alone run a business within a season?

The most successful entrepreneurs are able to support two alternating seasons, but can you?  For example, a man runs a successful parasailing business on the Jersey Shore from May-August, but Puerto Rico’s tourism season runs from October-March, so the parasailing operator sets up shop down in the Caribbean – while old man winter has the northeast in a deep freeze.  Similarly, the landscaper from March-October equips his trucks with snow removal gear for November-February, it’s a win-win.  The key is finding balance to turn the off season into a busy season.

These ideal, perfectly balanced business models are very difficult to find, especially for a new entrepreneur.  If you are a new business starting out, or even an existing seasonal business searching for balance, First Financial is here to help!  Our Business Accounts do not have a minimum balance or monthly fees, so when you are carrying thinner balances during the slower months, you won’t have to pay for it.  You can spend less time worrying about bank fees and more time searching for that winter gig to compliment your seasonal summer business! Let us help you expand and get your off-season business plan in tact – contact us by emailing business@firstffcu.com today.